Higher Education
University of Mississippi New Parking Structure
Client
Ander Corp
Project Owner
University of Mississippi
Location
Oxford, Mississippi
Project Value
$50,000,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Jodi Harrelson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Higher Education
University of Mississippi New Parking Structure
Client
Ander Corp
Project Owner
University of Mississippi
Location
Oxford, Mississippi
Project Value
$50,000,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Jodi Harrelson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
The University of Mississippi commissioned a new $50 million parking structure to address growing campus demand in Oxford, Mississippi. The project called for a purpose-built, multi-level parking garage designed to serve students, faculty, and visitors while complementing the character of the historic Ole Miss campus. With a significant public investment at stake and a competitive procurement process underway, the client needed more than sound construction expertise. They needed a pursuit partner who could translate the project's technical scope into a compelling owner story. PRESWERX was engaged to develop the full pursuit package, including proposal materials, renderings, animations, and an interview presentation.
Client Challenges
Pursuing a high-profile university project at this scale brought a clear set of strategic challenges:
Communicating the scale and complexity of a major parking structure as a single, cohesive owner-focused narrative
Visualizing the finished facility through renderings and animations before construction began
Differentiating the team's qualifications and approach in a field of capable, experienced competitors
Preparing the client's team to deliver a confident, polished interview performance under selection-day pressure
Together, these challenges called for a pursuit strategy that was technically credible, visually strong, and rehearsed.
Scope of Work
PRESWERX delivered a full pursuit support package built around the University of Mississippi project's specific evaluation criteria and competitive context. The team produced a complete proposal document structured to guide evaluators through the client's qualifications, project approach, and team capabilities. Architectural renderings brought the parking structure to life visually, giving the selection panel a confident picture of the finished facility. Animated sequences added dynamic context, illustrating site circulation and massing in ways static images could not. PRESWERX also developed the full interview presentation and conducted hands-on coaching sessions to prepare the client's team for the live selection event.
PRESWERX Approach
PRESWERX approached the pursuit as a strategic partner, building every deliverable around the owner's evaluation priorities and the competitive dynamics of the selection:
Developed proposal content organized to mirror the university's scoring criteria, making it easy for evaluators to recognize and reward the client's strengths
Produced high-quality renderings and animations that gave the parking structure a distinct visual identity ahead of construction
Coached the client's presentation team through focused rehearsal sessions, sharpening both message clarity and on-camera delivery
The result was a fully integrated pursuit package with a consistent story running from the written proposal through the live interview.
Results Delivered
PRESWERX produced a complete suite of pursuit materials held to the standard a $50 million university project demands:
A polished, criteria-organized proposal that positioned the client's qualifications and approach for favorable scoring
Renderings and animations that gave evaluators a clear and confident vision of the finished parking structure before a single shovel entered the ground
A presentation and coaching program that sent the client's team into the interview room prepared, rehearsed, and ready to perform
Every deliverable reinforced the client's readiness to execute a project of this scale and significance for the University of Mississippi.
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