Commercial
Horizons & Summers Corner Amenity Center
Client
Mashburn Construction Company, Inc
Project Owner
Lennar
Location
Summerville, South Carolina
Project Value
$30,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Commercial
Horizons & Summers Corner Amenity Center
Client
Mashburn Construction Company, Inc
Project Owner
Lennar
Location
Summerville, South Carolina
Project Value
$30,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Project Overview
The Horizons and Summers Corner Amenity Center brought a full lifestyle campus to Summerville, South Carolina, for one of the nation's largest homebuilders. The $30,000,000 project encompassed a new clubhouse and fitness center, check-in building, restroom and pool equipment buildings, a fish camp open pavilion, exterior aquatic facilities, new parking, and landscaping throughout. The multi-building campus was designed to serve as the social heart of a master-planned residential community, where the quality of the amenity experience directly influences homebuyer appeal and community value. The client engaged PRESWERX to develop renderings and animations in support of the competitive pursuit.
Client Challenges
The client faced a pursuit where lifestyle appeal and visual impact were as important as construction scope:
A multi-structure campus across indoor and outdoor spaces required imagery that presented the full experience as one cohesive community destination.
Competing for a Lennar project required imagery that captured not just the architecture but the outdoor living atmosphere the community would deliver.
In a homebuilder procurement, evoking the atmosphere of the finished amenity was as important as communicating the construction scope.
All three required visuals that went beyond technical accuracy to capture the feel of the place.
Scope of Work
PRESWERX produced renderings and animations for the Horizons and Summers Corner Amenity Center in Summerville, South Carolina. The renderings depicted the full campus, from the clubhouse and fitness center to the fish camp pavilion, aquatic facilities, and outdoor spaces, capturing the architectural character and landscape quality that would define the community's social experience. Animations brought the campus to life in motion, allowing the owner to see the amenity center as residents would experience it. Each deliverable was crafted to communicate design quality, lifestyle appeal, and the overall vision for a master-planned residential community's centerpiece amenity.
PRESWERX Approach
PRESWERX treated this as a lifestyle storytelling challenge, building imagery that communicated atmosphere and appeal as much as architecture.
Developed renderings across all campus components, unifying the clubhouse, pavilion, aquatic facilities, and outdoor spaces in a consistent visual language.
Captured landscape, outdoor spaces, and site context to convey the full sense of place the completed amenity would create.
Produced animations that gave the owner a dynamic, experiential view of the campus in a format static images could not match.
The result was a package built to sell the community vision as much as the construction scope.
Results Delivered
PRESWERX delivered a rendering and animation package that gave the Summers Corner campus the visual presence a Lennar pursuit demands.
Renderings depicted every campus component with the warmth and design quality of a finished community amenity.
Animations gave the owner a dynamic, experiential view of the completed campus that reinforced the community's lifestyle promise.
The combined package gave the client a compelling visual story that communicated both construction scope and residential appeal.
The client entered the selection with imagery sharp enough to sell a community vision to a national homebuilder.
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