Government
Winter Park Fire Training
Client
D.E. Scorpio Corporation
Project Owner
Orange County
Location
Winter Park, Florida
Project Value
$52,000,000
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Government
Winter Park Fire Training
Client
D.E. Scorpio Corporation
Project Owner
Orange County
Location
Winter Park, Florida
Project Value
$52,000,000
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
Orange County commissioned a new $52 million fire training center in Winter Park, Florida, establishing a state-of-the-art facility designed to advance the capabilities of regional emergency response personnel. The campus encompassed a 30,000-square-foot education building with classrooms, administrative offices, and a fitness center, as well as an Incident Command Simulation room built to replicate real-world command scenarios. The facility also included two five-story drill towers, a three-story burn building, and multiple fire props spread across the site. The client engaged PRESWERX to support the pursuit with proposal development, presentation design, coaching, renderings, animations, and film production.
Client Challenges
Pursuing a high-profile public safety facility required the client to communicate technical complexity and operational ambition in terms a selection committee could readily evaluate:
Translating a multi-building, specialized-use campus into a compelling, unified pursuit narrative
Visualizing a facility with no direct built precedent, including drill towers, burn buildings, and simulation environments
Differentiating the team in a competitive public procurement where credentials alone rarely set firms apart
Preparing for a live interview where the presentation needed to carry the same authority as the technical submission
Together, these challenges called for a pursuit strategy that connected rigorous planning with vivid, credible visual storytelling.
Scope of Work
PRESWERX delivered a comprehensive pursuit support package tailored to the demands of a complex public safety project. The engagement began with proposal development, including strategic narrative writing and content organization aligned to the procurement's evaluation criteria. Custom renderings visualized the training campus in detail, depicting the education building, drill towers, burn building, and fire props in their intended environment. Animations brought the facility to life with motion sequences illustrating site functionality and spatial relationships. A professional film highlighted the client's relevant experience and team capability. The full package came together with a designed presentation and targeted coaching to prepare the team for the live selection interview.
PRESWERX Approach
PRESWERX approached the engagement as a strategic communications challenge, working to close the gap between the facility's technical complexity and the selection committee's need for clarity and confidence.
Developed a proposal narrative that framed the project's public safety mission and the client's readiness to deliver it at scale
Produced renderings and animations that gave reviewers a visceral sense of the training environment before a single foundation was poured
Structured the presentation and coaching sessions around how the committee would evaluate the team, not just what the team wanted to say
The result was a pursuit package that communicated technical depth without losing the human case for why this team belonged on the project.
Results Delivered
PRESWERX produced a complete suite of pursuit materials, each held to the standard of a high-stakes public selection for a $52 million civic project.
The renderings and animations gave the committee a clear, compelling vision of the training campus, removing ambiguity about how the facility would look and function
The proposal and presentation materials organized a complex, multi-component program into a coherent story that reinforced the client's qualifications at every turn
Coaching sessions sharpened the team's delivery, ensuring the live interview matched the polish and confidence of the written and visual submission
The client entered the selection fully prepared, with a pursuit package that reflected both the scale of the project and the depth of their commitment to Orange County's public safety mission.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.