Video Books
Client
Austin Commercial
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Videography |
Video Books
Client
Austin Commercial
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Videography |
Project Overview
Austin Commercial engaged PRESWERX to develop a complete suite of pursuit support materials centered on a custom Video Book. The client sought a polished, high-impact package that would communicate the depth of their team and their approach to the project in a format that stood apart from standard proposal submissions. PRESWERX delivered a fully integrated pursuit program that included a proposal, a live presentation, presentation coaching, and original film content embedded in the Video Book, giving the client a differentiated and memorable entry into a competitive selection process.
Client Challenges
The client faced the challenge of telling a compelling, cohesive story in a competitive pursuit where differentiation mattered as much as qualifications. Key challenges included:
Communicating team depth and project approach in a format that would hold an evaluator's attention beyond the standard submission.
Creating a visual and narrative identity for the pursuit that was consistent across all materials, from the printed proposal to the live interview.
Preparing the project team to deliver a confident, polished performance in a live selection interview.
Producing original film content that brought the client's approach and culture to life within tight pursuit timelines.
Together, these challenges required a pursuit partner capable of working across media, messaging, and coaching disciplines simultaneously.
Scope of Work
PRESWERX developed and delivered a full pursuit package built around a custom-produced Video Book. The scope included a written proposal designed to position the client's qualifications and approach in clear, persuasive language. PRESWERX produced original film content that was embedded directly in the Video Book, giving evaluators an immersive introduction to the team and project vision. A formal presentation was developed to carry the pursuit narrative into the live interview environment, and PRESWERX provided hands-on presentation coaching to prepare the project team for the selection event. All deliverables were developed in coordination with the client's pursuit team to ensure a unified message across every touchpoint.
PRESWERX Approach
PRESWERX approached the engagement as a single, unified narrative challenge rather than a set of separate deliverables. The goal was to ensure that every piece reinforced the same story.
Developed the proposal and Video Book content in parallel so that the written narrative and the film content shared a common message and visual identity.
Produced and directed original film segments tailored to the specific project context and the client's team culture.
Conducted structured presentation coaching sessions to align the project team around key messages and build confidence ahead of the live interview.
The result was a pursuit package where every element, from the printed proposal to the embedded video to the live interview, told the same story with the same confidence.
Results Delivered
PRESWERX delivered a fully integrated pursuit package on schedule, built to perform at the highest level of a competitive selection. The materials were held to a standard of visual quality and narrative clarity consistent with PRESWERX's pursuit work for major general contractors.
The Video Book gave evaluators an immersive, leave-behind experience that conveyed team depth and project vision in a format no standard submission could match.
The written proposal and presentation materials presented a unified, compelling case for the client's qualifications with clear, persuasive language throughout.
Presentation coaching left the project team prepared, rehearsed, and confident going into the selection interview.
The client entered the selection event with a full suite of materials that reflected the strength of their team and the quality of their approach.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.