UT Main Building Renovation
Client
White Construction Company
Project Owner
Location
Austin, Texas
Project Value
Industry
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
UT Main Building Renovation
Client
White Construction Company
Project Owner
Location
Austin, Texas
Project Value
Industry
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The UT Main Building Renovation brought long-overdue attention to one of Texas's most recognized civic landmarks: the historic Tower at the University of Texas at Austin. Standing as an enduring symbol of the institution since its 1937 completion, the Tower had never received a meaningful exterior restoration. The project scope encompassed stone masonry restoration, window refurbishment, historical gilding reapplication, LED lighting upgrades, and full reconstruction of the building's signature east and west entrances. To compete for this high-profile commission, the client engaged PRESWERX to produce a full pursuit package, including proposal documents, renderings, animations, films, and a live presentation strategy.
Client Challenges
The client needed to communicate the full weight of a once-in-a-generation historic restoration to a discerning owner selection panel:
Translating a complex, multi-phase restoration scope into a cohesive narrative that non-technical evaluators could follow
Visually conveying the care and craftsmanship the project demanded before any construction began
Differentiating the team in a competitive field pursuing a landmark, high-visibility commission
Preparing the team to perform confidently and precisely in a live interview setting
Every deliverable had to match the significance of the building itself.
Scope of Work
PRESWERX delivered an integrated pursuit package calibrated to the demands of a high-profile historic restoration. The written proposal organized the client's qualifications and restoration methodology into a clear, evaluator-friendly narrative. Custom renderings visualized the restored exterior, allowing the owner to see the finished result before a single stone was touched. Animations and films translated the sequencing and craftsmanship of the work into a format that built confidence with a non-technical audience. A structured presentation carried the narrative into the live interview, supported by coaching sessions that prepared the team to deliver it with precision and authority.
PRESWERX Approach
PRESWERX treated the pursuit as a storytelling and differentiation challenge. The goal was to give the owner a clear, compelling reason to trust the client with one of Texas's most historically significant buildings:
Built a unified narrative connecting the client's restoration expertise to the specific demands and historic character of the UT Tower project
Produced visual assets that conveyed technical command and reverence for the building's historic significance
Coached the presentation team to communicate with authority in a live, high-stakes selection setting
The result was a pursuit package that gave the client a clear competitive advantage heading into the final selection.
Results Delivered
PRESWERX delivered a complete, competition-ready pursuit package for a project of national historic significance, holding every deliverable to the standard the UT Tower demanded:
The proposal organized a complex, multi-phase restoration scope into a persuasive narrative that evaluators could absorb without technical expertise
Renderings and animations gave the owner a vivid preview of the restored Tower, building trust in the client's vision and capabilities
Presentation coaching sharpened the team's delivery, leaving every member prepared and confident for the live selection interview
The client entered the selection process with a cohesive story, compelling visuals, and a team ready to perform.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.