Higher Education
University of Central Florida 500k 2024 csc
Client
Ovation Construction
Project Owner
University of Central Florida
Location
Orlando, Florida
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Higher Education
University of Central Florida 500k 2024 csc
Client
Ovation Construction
Project Owner
University of Central Florida
Location
Orlando, Florida
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The University of Central Florida issued a competitive renovation contract valued at $500,000, drawing interest from construction firms across the region. The client engaged PRESWERX to strengthen their pursuit with a comprehensive package of marketing and presentation support. The project, located in Orlando, Florida, required the client to communicate their qualifications, approach, and project vision to a university selection committee. PRESWERX delivered a full-scope engagement that included proposal development, presentation design, presentation coaching, renderings, animations, and film production, positioning the client with a polished and strategic pursuit package.
Client Challenges
The client faced a challenge common to university pursuits: translating strong technical qualifications into a narrative that resonated with a non-construction-focused selection committee. Specific obstacles included:
Differentiating the firm from competing contractors in a field of qualified bidders
Communicating the scope and quality of their renovation approach before any work began
Preparing the team to perform confidently in a live interview before UCF's selection committee
Producing visual content that conveyed professionalism and a clear project vision
Together, these challenges demanded a pursuit strategy that was both visually compelling and strategically cohesive.
Scope of Work
PRESWERX delivered a full-scope pursuit package for the UCF renovation contract. The team developed a polished written proposal tailored to the university's evaluation criteria, complemented by high-quality renderings and animations that brought the project vision to life before construction began. A professionally produced film added depth to the client's story and demonstrated their capabilities in a format well-suited to a university audience. A purpose-built presentation gave the team a structured, visually compelling platform for the selection interview, while targeted coaching sessions prepared each presenter to deliver with confidence and clarity.
PRESWERX Approach
PRESWERX approached the UCF pursuit as a fully integrated strategy, building a cohesive narrative around the client's specific qualifications and the university's priorities rather than producing generic materials.
Developed a custom proposal that aligned the client's renovation experience directly with UCF's project requirements and evaluation criteria
Created renderings, animations, and a film that visualized the renovation outcome and told the client's story in a compelling, accessible format
Coached the presentation team to deliver a confident, consistent message under real selection-committee conditions
The result was a client that entered the selection process with a unified pursuit package and a team ready to represent their firm at the highest level.
Results Delivered
PRESWERX produced a complete, professionally executed pursuit package that held the client to a high creative and strategic standard across every deliverable.
The written proposal provided a clear, evaluator-focused narrative of the client's qualifications and renovation approach, tailored to UCF's selection process
Renderings, animations, and a produced film gave the selection committee a vivid preview of what the client would deliver on campus
Presentation coaching ensured the team communicated with confidence, precision, and consistency during the live interview
The client entered the UCF selection process with a polished, cohesive pursuit package and a team fully prepared to perform at its best.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.