UF MP-2023
Client
Stellar
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Proposal Development |
Renderings & Animations |
UF MP-2023
Client
Stellar
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Proposal Development |
Renderings & Animations |
Project Overview
The University of Florida MP-2023 project represented a significant campus development pursuit, requiring a compelling and visually sophisticated submission to stand out in a competitive field. The project called for a pursuit package capable of translating complex scope and design intent into a clear, persuasive narrative for university decision-makers. The client engaged PRESWERX to develop the full suite of pursuit materials, including a polished proposal document, architectural renderings, and animated visualizations designed to bring the project to life ahead of selection.
Client Challenges
Competing for a high-profile university project demands more than technical qualifications. The client needed materials that could communicate design vision and team capability to a non-construction audience:
Translating a complex project scope into a cohesive, accessible story for university stakeholders who evaluate on vision and fit, not just credentials.
Visualizing design quality and spatial experience before any construction activity, so evaluators could respond to what the project would feel like to use.
Differentiating the team in a competitive field of well-qualified firms, where the quality of the presentation itself becomes a factor in the decision.
Preparing pursuit materials that could serve both the written submission and a live interview setting without requiring two separate content strategies.
Taken together, these challenges required a fully integrated pursuit strategy that matched the scale and visibility of the opportunity.
Scope of Work
PRESWERX delivered a complete pursuit package for the University of Florida MP-2023 project, producing proposal writing, architectural renderings, and animated visualizations tailored to the project's program and selection process. The proposal content was structured to align with the university's evaluation criteria, presenting the client's qualifications and approach in a clear, persuasive format. Architectural renderings translated design intent into compelling visual assets that communicated spatial quality to non-technical reviewers. Animations added motion and depth, allowing the client's team to walk evaluators through the project's key features in a dynamic and memorable format.
PRESWERX Approach
PRESWERX approached this pursuit as an integrated storytelling challenge, aligning written content and visual assets around a single, consistent narrative:
Developed proposal copy that framed the client's qualifications around the specific priorities and concerns of a university owner, rather than presenting generic GC credentials.
Produced architectural renderings calibrated to the project's scale and program, ensuring visual accuracy and design clarity for evaluators without a construction background.
Created animations that sequenced the project experience in a format optimized for live presentation panels, giving the client's team a polished tool for the interview setting.
The result was a coordinated pursuit package where every component reinforced the same message and gave the client's team a confident, unified entry into the selection process.
Results Delivered
PRESWERX produced a complete, fully integrated set of pursuit materials for the University of Florida MP-2023 opportunity, held to a standard appropriate for a major institutional client and a high-visibility competitive pursuit:
Proposal content provided a clear, structured narrative that aligned the client's capabilities with the owner's evaluation criteria and positioned the team as a thoughtful, mission-aligned partner.
Architectural renderings delivered high-quality visuals that communicated design intent and spatial quality, giving evaluators a concrete sense of what the completed project would deliver.
Animations created a dynamic, presentation-ready asset that allowed the client to guide evaluators through the project experience with clarity and confidence in a live setting.
The client went into the selection process with a pursuit package that presented their qualifications and project vision at the highest level, fully prepared for every stage of evaluation.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.