Government
The Riverfront Plaza Improvement Park and Bulkhead
Client
Perry-McCall
Project Owner
City of Jacksonville
Location
Jacksonville, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Government
The Riverfront Plaza Improvement Park and Bulkhead
Client
Perry-McCall
Project Owner
City of Jacksonville
Location
Jacksonville, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
The Riverfront Plaza Improvement Park and Bulkhead represented one of the most significant public-space investments in downtown Jacksonville, Florida, in decades. Situated on the St. Johns River Northbank at the former site of Jacksonville Landing, the project encompassed a full bulkhead reconstruction and the transformation of a central waterfront block into a destination park for the entire community. Phase 1, funded at $25 million, included the rerouting of Independent Drive, riverwalk improvements, a pedestrian plaza connecting the Performing Arts Center, a multipurpose event lawn, native plant gardens, a water play area, and a rooftop-playground cafe. PRESWERX supported the client's pursuit with proposal development, presentation design, and presentation coaching.
Client Challenges
Pursuing a high-visibility public infrastructure project requires translating complex scope into a story a selection committee can follow and believe in. The client faced three specific pressures going into this pursuit:
A broad, multi-phased scope that had to be communicated as a unified vision without overwhelming the reviewers.
A project with significant public and political visibility, raising the standard for how the team's qualifications were framed.
A live interview format that required leadership to present with consistency, credibility, and command of the content.
Connecting those challenges into a cohesive pursuit required both strong written materials and thorough preparation for the selection room.
Scope of Work
PRESWERX produced a full pursuit package for the client's City of Jacksonville submission. The proposal documented the team's approach to Phase 1 construction, covering bulkhead reconstruction, riverwalk improvements, the rerouting of Independent Drive, and delivery of a new public amenity program that included a cafe, rooftop playground, native plant gardens, and a multipurpose event lawn. The presentation translated that scope into a visually cohesive story organized around design quality, community benefit, and technical credibility. Presentation coaching sessions then prepared the client's leadership to handle panel questions and stay on message through a competitive live interview format.
PRESWERX Approach
PRESWERX approached this pursuit as a story problem: the project had rich content but needed structure and a consistent voice to land effectively with the selection committee.
The team audited the proposal content for clarity and hierarchy, then restructured key sections to foreground the client's relevant experience on comparable public infrastructure work.
The presentation was built around the project's community impact story, with visuals and framing that reinforced the team's qualifications at each transition.
Coaching sessions were tailored to the live interview format, helping presenters develop confident, consistent answers to anticipated panel questions.
The result was a submission package and a prepared team capable of making the case from the first page through the final question.
Results Delivered
PRESWERX delivered a complete, review-ready submission and a coaching program timed to the client's interview schedule. Each deliverable was held to the standard the City of Jacksonville's selection process required.
The proposal presented the team's qualifications and project approach in a clear, committee-readable structure that aligned with the procurement criteria.
The presentation gave the client a polished, visually coherent deck that communicated scope, design quality, and community value.
Coaching prepared the leadership team to enter the interview with a consistent message and the confidence to hold it under pressure.
The client went into the selection room with a complete package and a team that had rehearsed every part of it.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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