Government
SR-400
Client
Meridiam Infrastructure North America Corporation
Project Owner
Fulton County
Location
Atlanta, Georgia
Project Value
2,500,000,000-3,000,000,000
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Government
SR-400
Client
Meridiam Infrastructure North America Corporation
Project Owner
Fulton County
Location
Atlanta, Georgia
Project Value
2,500,000,000-3,000,000,000
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
The SR-400 Express Lanes project was a major public infrastructure endeavor in Atlanta, Georgia, procured by Fulton County through a Design-Build-Finance-Operate-Maintain agreement valued between $2.5 billion and $3.0 billion. The project encompassed the full lifecycle of the express lane corridor: design, construction, financing, long-term operations, maintenance, and tolling services. The scope placed the client at the center of a complex, performance-based procurement where both technical credibility and financial depth had to be communicated clearly. PRESWERX supported the client with proposal development, presentation production, and presentation coaching throughout the pursuit.
Client Challenges
The client faced the demands of a multibillion-dollar infrastructure procurement with a technically layered scope that had to be communicated with clarity and confidence:
Translating a full DBFOM delivery model, spanning design through tolling, into a cohesive narrative that resonated with a public-sector owner
Differentiating a private-sector team in a competitive field where evaluators expected both financial sophistication and operational depth
Aligning proposal content and presentation messaging across a large, multidisciplinary pursuit team
Preparing senior principals and subject matter experts for a structured, high-pressure selection interview
A unified story across written materials and the live presentation was critical to projecting confidence and coherence to the evaluation panel.
Scope of Work
PRESWERX delivered an integrated pursuit package spanning proposal development, presentation production, and live coaching. The written proposal translated a technically dense DBFOM scope into a clear, compelling narrative structured around Fulton County's evaluation priorities. The presentation was built to reinforce the client's core messages and give evaluators an organized picture of the team's capabilities across design, finance, operations, and tolling. Coaching sessions prepared principals and subject matter experts to deliver with clarity, consistency, and presence, ensuring the team entered the selection process aligned on messaging and ready to handle evaluator questions.
PRESWERX Approach
PRESWERX approached the engagement as an integrated pursuit partner, working to weave proposal writing, visual storytelling, and speaker preparation into a single, coherent effort.
Developed the proposal narrative around the client's distinct strengths in long-term infrastructure management and toll operations, connecting technical depth to owner outcomes
Produced a presentation that structured the team's expertise into a logical, evaluator-focused flow, giving each section a clear purpose and a confident visual identity
Conducted targeted coaching sessions addressing pacing, question handling, and message consistency across all speakers
The outcome was a coordinated team with a polished, well-rehearsed story built for a Fulton County evaluation panel.
Results Delivered
PRESWERX produced a complete, interview-ready pursuit package that brought proposal writing, presentation design, and coaching into one aligned engagement.
The proposal delivered a structured narrative that communicated the full DBFOM scope without obscuring the client's strategic differentiators or overwhelming evaluators with technical detail
The presentation gave the panel a confident visual and verbal overview of the team's capabilities across all project phases, from design through tolling operations
Coaching sessions brought every speaker to a consistent level of preparedness, with clear ownership of messaging and a practiced response to likely evaluator questions
The client entered the Fulton County selection process prepared, aligned, and confident in the story they had to tell.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.