Healthcare
Skilled Nursing Facility
Client
Martin-Harris
Project Owner
Location
Project Value
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Proposal Development |
Renderings & Animations |
Healthcare
Skilled Nursing Facility
Client
Martin-Harris
Project Owner
Location
Project Value
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Proposal Development |
Renderings & Animations |
Project Overview
The client, a regional general contractor with a well-established healthcare portfolio, engaged PRESWERX to support its pursuit of a skilled nursing facility. The facility was designed to deliver comprehensive long-term care services, combining clinical nursing units with resident-centered amenities and therapeutic support spaces. The program required a pursuit package that could communicate both the technical rigor of the scope and the care quality the design intended to deliver. PRESWERX produced a complete pursuit suite including a written proposal, architectural renderings, and animations to help the client present a fully realized, visually compelling submission.
Client Challenges
The client needed to communicate a complex healthcare program clearly to an owner whose priorities centered on resident care quality and community impact. Key challenges included:
Translating a detailed clinical program into a narrative that was both technically credible and accessible to a non-technical review panel
Visualizing the care environments, resident spaces, and facility character before construction began
Differentiating the team from other well-qualified competitors in a healthcare-focused pursuit
Preparing a package that would perform in both a written submission and a live interview setting
These challenges demanded a pursuit partner with both healthcare fluency and the production capability to bring the project to life on the page.
Scope of Work
PRESWERX delivered a full pursuit package for the skilled nursing facility bid. The written proposal organized the client's qualifications, project approach, and team narrative into a cohesive document structured around the owner's evaluation priorities. Architectural renderings visualized the facility's resident rooms, common areas, and building exterior, giving reviewers a clear sense of the finished care environment. Animated walkthroughs extended the visual story into a dynamic format suited for both the submitted package and live presentations, allowing the client to guide evaluators through key spaces in a format that held attention and reinforced the project vision.
PRESWERX Approach
PRESWERX treated this pursuit as a strategic communications challenge, building every deliverable around the owner's stated priorities for care quality and community benefit. The team worked closely with the client to align the narrative, visuals, and animation on a single, consistent story:
The proposal was structured to lead with the owner's outcomes and frame the client's qualifications as direct answers to those priorities
Renderings were sequenced to guide reviewers through the resident experience, from arrival to care suite, reinforcing the design's commitment to quality environments
Animations were scripted to support the client's live presentation and highlight the project's most compelling differentiators
The result was a pursuit package where every piece of content reinforced the same message.
Results Delivered
PRESWERX delivered a complete, production-ready pursuit package built to hold up under evaluator scrutiny. Each deliverable was crafted with the owner's priorities as the measuring stick:
The written proposal gave reviewers a clear, well-organized case for the client's qualifications, approach, and commitment to the project
Renderings established a vivid, credible picture of the finished care environment that reviewers could evaluate with confidence
Animations gave the client a polished, dynamic tool to anchor attention during the live selection presentation
The client entered the selection process with a fully unified pursuit package and a visual project story ready to perform.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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