Saint Michaels Parish Life Center
Client
Mashburn Construction Company
Project Owner
Saint Michael Catholic Church
Location
Murrells Inlet, South Carolina
Project Value
$6,000,000
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Saint Michaels Parish Life Center
Client
Mashburn Construction Company
Project Owner
Saint Michael Catholic Church
Location
Murrells Inlet, South Carolina
Project Value
$6,000,000
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
Saint Michael Catholic Church undertook the construction of a new Parish Life Center in Murrells Inlet, South Carolina, a $6,000,000 project representing a significant investment in community space and spiritual gathering. The facility was designed to serve as a hub for parish activities, offering flexible gathering areas, event space, and support facilities for a growing congregation. Mashburn Construction Company carried the project into a competitive selection process, engaging PRESWERX to develop a full pursuit support package that included a written proposal, presentation design, presentation coaching, renderings, animations, and a project film.
Client Challenges
Competing for a faith-based community project requires a pursuit strategy that balances technical credibility with genuine connection to the owner's mission. The client faced several distinct challenges:
Communicating construction expertise in a way that resonated with a church owner unfamiliar with procurement processes
Helping the owner visualize the finished facility before a single shovel broke ground
Differentiating the team from competitors in a market where similar firms pursue faith-based and community work
Preparing a confident, polished live presentation for an owner panel evaluating multiple finalists
Each of these challenges called for a pursuit package that was both visually compelling and strategically framed around the owner's priorities.
Scope of Work
PRESWERX delivered a comprehensive suite of pursuit materials tailored to this church construction project. The written proposal was structured to guide evaluators through the client's relevant experience and approach in clear, accessible language suited to a faith-based owner. A full presentation was designed to carry that narrative visually into the oral selection phase, paired with presentation coaching sessions that helped the team refine message delivery, pacing, and responses to evaluator questions. Architectural renderings were produced to give the parish a concrete sense of the finished spaces, while animations and a project film brought the design to life with motion and storytelling that static imagery could not achieve.
PRESWERX Approach
PRESWERX approached this engagement as a strategic partner, focusing on the owner's perspective from the outset. Rather than leading with the client's technical capabilities, the team built the pursuit narrative around what the parish cared about most: community, trust, and a finished building that would serve generations of worshippers. Three specific actions drove the work:
Developed the written proposal and presentation around the evaluator framework, anticipating the questions and concerns a non-technical church owner would bring to the selection
Produced renderings and animations specifically calibrated to help a lay audience visualize scale, atmosphere, and finish quality before construction began
Coached the presentation team on delivery, story flow, and authentic engagement with the parish panel to build trust in the live selection setting
The result was a unified pursuit package where every element, from the written proposal to the coaching sessions, worked together to present the client as a trusted, capable partner for the parish.
Results Delivered
PRESWERX produced a complete, submission-ready pursuit package held to the standard of a high-stakes oral selection for a $6,000,000 community facility. Each deliverable contributed directly to the client's ability to compete at the highest level:
The proposal and presentation gave the client a clear, evaluator-focused narrative that communicated scope, experience, and approach without overwhelming a non-technical owner audience
Renderings and animations translated architectural plans into an emotional, accessible vision of the finished Parish Life Center, helping the parish feel confident in the proposed outcome
Presentation coaching sharpened the team's delivery and ensured they entered the selection room prepared, composed, and aligned on message
The client went into the selection process with a pursuit package that fully represented the quality of their work and the depth of their commitment to the parish's vision.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.