Government
Rosenwald Community Property Development
Client
Ovation Construction
Project Owner
Seminole County
Location
Sanford, Florida
Project Value
$7,500,000
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Government
Rosenwald Community Property Development
Client
Ovation Construction
Project Owner
Seminole County
Location
Sanford, Florida
Project Value
$7,500,000
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
Seminole County sought a Construction Manager-at-Risk for the Rosenwald Community Property Development, a multi-phase civic initiative on a 12-acre historic site in the Winnwood/East Altamonte community near Sanford, Florida. The project encompassed a community center with an array of outdoor amenities, including a fishing pier, dock and boardwalk, pavilions, modified entry roads, updated parking, and ancillary buildings for county and community services. The site carried both historical significance and community expectations, making the pursuit highly competitive. Ovation Construction engaged PRESWERX to develop a compelling proposal, design a polished selection presentation, and deliver focused coaching to prepare the team for the live interview.
Client Challenges
Pursuing a high-visibility public project on a historically significant site demanded more than a well-organized submission. The client faced several interconnected challenges:
Translating a complex, multi-phase scope into a cohesive story that resonated with county commissioners and community stakeholders
Differentiating the team in a competitive CMAR field where multiple firms could credibly claim relevant experience
Conveying responsiveness to community values and historical context without overpromising on a project still in early development
Preparing for a live selection interview with a panel that included public officials, A/E consultants, and community representatives
Each of these challenges required PRESWERX to help the client's team speak clearly and confidently about both technical capability and community commitment.
Scope of Work
PRESWERX delivered an integrated pursuit package that spanned written, visual, and coaching disciplines. The team produced a fully crafted written proposal tailored to Seminole County's evaluation criteria, with narrative content that connected the client's CMAR experience to the specific demands of phased community development. PRESWERX also designed and built the selection presentation, structuring the flow to move the panel from project understanding to team confidence. In parallel, PRESWERX provided hands-on presentation coaching, working directly with the project team to sharpen delivery, align messaging across speakers, and anticipate panel questions.
PRESWERX Approach
PRESWERX approached the Rosenwald pursuit as a unified story challenge, not a collection of separate deliverables. The team focused on a single strategic thread: demonstrating that the client understood both the complexity of the project and the community it would serve.
Developed proposal narratives that translated CMAR technical expertise into plain language accessible to a mixed public and professional review panel
Structured the presentation to lead with community benefit and historical sensitivity, then build into construction phasing and team qualifications
Conducted coaching sessions that prepared speakers to handle technical questions while staying connected to the community-centered themes of the project
The result was a submission package and presentation that felt consistent, purposeful, and attuned to what the county most needed to hear.
Results Delivered
PRESWERX produced a full pursuit package that held together as a coherent argument for the client's team across every stage of the selection process.
The written proposal delivered clear, criteria-aligned narratives that addressed CMAR phasing, stakeholder coordination, and community impact in accessible terms
The presentation design gave the team a structured visual framework that reinforced key differentiators and guided the panel through the project story with confidence
Presentation coaching sharpened individual speaker performance and aligned the team's collective message, so every voice supported the same strategic position
Going into the selection, the client's team was prepared to engage a demanding panel with clarity, consistency, and a compelling case built on both technical strength and community understanding.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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