Commercial
Project Sheet
Client
Ruscilli Construction
Project Owner
Ruscilli Construction
Location
Project Value
Industry
Commercial
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Brand Enhancement |
Proposal Development |
Commercial
Project Sheet
Client
Ruscilli Construction
Project Owner
Ruscilli Construction
Location
Project Value
Industry
Commercial
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Brand Enhancement |
Proposal Development |
Project Overview
The client needed a new standard project sheet to present their portfolio of larger projects in a consistent, professional format. Existing materials lacked the visual weight needed to communicate the depth and breadth of the firm's work effectively in pursuit and presentation contexts. PRESWERX designed a single-sided 8.5x11 project sheet template in Adobe InDesign, built to be graphic-heavy and interactive while keeping text to a minimum. The result was a reusable marketing tool that gave the team a polished, consistent format for showcasing project experience across proposals, presentations, and client conversations.
Client Challenges
The client needed a standardized, professional format for communicating project experience to owners and evaluators across a range of pursuit contexts. The key challenges included:
Existing project sheets lacked the visual quality needed to reflect the scale and caliber of the firm's larger projects.
Marketing materials needed to be graphic-heavy and easy to scan without requiring evaluators to read through dense text blocks.
The template needed to be reusable and adaptable across a wide range of project types while maintaining a consistent, branded appearance.
These challenges required a design-forward solution built for repeated use across pursuit and presentation contexts.
Scope of Work
PRESWERX designed a single-sided 8.5x11 project sheet template in Adobe InDesign for use across the client's marketing and pursuit materials. The template was built to highlight larger, high-impact projects with a graphic-heavy layout that prioritized visual content over lengthy text. The design incorporated interactive elements to support digital distribution alongside print use, and was structured to allow the team to adapt the template efficiently across different project types. The finished product gave the firm a consistent, professional format for presenting project experience in proposals, presentations, and client conversations.
PRESWERX Approach
PRESWERX approached the engagement as a marketing design challenge, building a template that would work effectively across multiple use cases:
Designed the layout to lead with visuals, giving larger projects the graphic presence their scale deserved while keeping copy concise and scannable.
Built interactive functionality into the InDesign file to support both digital and print deployment without requiring separate versions.
Structured the template for ease of adaptation, so the team could update and deploy it efficiently across a wide range of projects.
The result was a tool the team could pick up and put to use immediately across any pursuit or client conversation.
Results Delivered
PRESWERX delivered a finished project sheet template ready for immediate use across the client's pursuit and presentation materials:
A single-sided 8.5x11 InDesign template with a graphic-heavy layout that elevated the visual presence of the firm's larger projects.
Interactive functionality built in from the start, supporting both digital and print deployment without additional production work.
A reusable format that gave the team a consistent, professional standard for presenting project experience across any pursuit or client conversation.
The client's team left with a marketing tool built to serve them well beyond a single engagement.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.