Commercial
Project Astro
Client
White Construction Company
Project Owner
Space Exploration Technologies Corporation
Location
Hawthorne, California
Project Value
Industry
Commercial
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Commercial
Project Astro
Client
White Construction Company
Project Owner
Space Exploration Technologies Corporation
Location
Hawthorne, California
Project Value
Industry
Commercial
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
Space Exploration Technologies Corporation sought a Construction Manager at Risk for a new hospitality facility at its Starbase campus near Brownsville, Texas. The program encompassed approximately 230 hotel keys alongside a full restaurant, bar, and dedicated event space. With an aggressive target completion date of May 2025, the owner required the selected CM to begin preconstruction services in parallel with the start of Schematic Design. The selection process placed significant weight on contractor experience, qualifications, and demonstrated resources. The client engaged PRESWERX to develop a full pursuit package in support of the competitive selection.
Client Challenges
Competing for a high-profile hospitality project at one of the most recognized construction campuses in the country required a pursuit strategy built for speed and credibility:
An aggressive schedule meant the client needed to communicate mobilization readiness before Schematic Design was complete.
A 230-key hotel program had to read as a complete, cohesive story without finished drawings to lean on.
Strong competition made it critical that the client's experience and qualifications came through with confidence.
The submission had to make a complete case with early-stage information.
Scope of Work
PRESWERX developed a complete pursuit package tailored to the demands of a CM at Risk selection for a first-of-its-kind hospitality project. The team produced a proposal document structured around the owner's evaluation criteria, built to communicate the client's experience, qualifications, and readiness to mobilize alongside the design process. Conceptual renderings visualized the 230-key hotel program on the Starbase site, giving evaluators a tangible sense of scale and design intent before drawings existed. A custom interview presentation carried the proposal narrative into the selection room, and direct coaching sessions prepared the client's team to deliver it with confidence.
PRESWERX Approach
PRESWERX treated the pursuit as a storytelling challenge. The client had the right experience, but the materials had to make that case without finished drawings.
The proposal was structured around the owner's evaluation criteria, with each section built to answer the most likely selection drivers.
Conceptual renderings closed the visual gap left by early-stage design, giving evaluators a credible image of the finished hotel.
Coaching sessions focused on message clarity and delivery, preparing the team to perform with confidence in the live interview.
PRESWERX gave the client a complete submission and the preparation to defend it.
Results Delivered
PRESWERX delivered a complete, interview-ready pursuit package for a competitive CM at Risk selection:
The proposal gave evaluators a criteria-driven document that made the client's qualifications and mobilization readiness clear from the first page.
Conceptual renderings translated an early-stage program into a compelling visual story, making the hotel feel tangible and buildable before design drawings existed.
Presentation coaching brought the team to the interview with polished, rehearsed delivery that matched the strength of the written submission.
The client entered the selection fully prepared, backed by a pursuit package that reflected their team at the highest level.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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