K12 Education
Polk CPS BBB High School
Client
The A.D. Morgan Corporation
Project Owner
School Board of Polk County
Location
Florida
Project Value
$154,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
K12 Education
Polk CPS BBB High School
Client
The A.D. Morgan Corporation
Project Owner
School Board of Polk County
Location
Florida
Project Value
$154,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The School Board of Polk County undertook the development of a new high school in Polk County, Florida, representing a $154 million investment in the district's educational infrastructure. The project encompassed a full-scale secondary school facility designed to serve the community's growing student population. With a pursuit of this scale requiring a compelling, unified story, the client turned to PRESWERX to lead their marketing effort. PRESWERX delivered a comprehensive pursuit package spanning proposal development, presentation design, presentation coaching, renderings, animations, and film production.
Client Challenges
The client entered a competitive public selection carrying a complex scope and a high-profile community investment. Several challenges had to be addressed head-on:
Translating a $154 million construction scope into a narrative that resonated with a non-technical public owner
Giving evaluators a vivid, accurate picture of the finished facility before construction began
Differentiating the client's team in a competitive field of qualified contractors pursuing a high-profile school project
Preparing spokespeople for a live interview environment where clarity and composure would carry significant weight
Each challenge pointed to the same need: a coordinated pursuit strategy built on sharp visuals and focused communication.
Scope of Work
PRESWERX produced a full suite of pursuit deliverables tailored to the demands of a $154 million public education competition. The team developed a written proposal that organized the client's qualifications and approach into a clear, evaluator-ready narrative aligned with the school board's priorities. Custom renderings and animations brought the future high school to life, giving the selection panel a concrete preview of the finished facility. A professionally produced film captured the client's team and project vision in a format suited to the interview setting. Targeted presentation coaching sessions then prepared key spokespeople to engage the panel with confidence and precision.
PRESWERX Approach
PRESWERX anchored every deliverable to the owner's evaluation criteria, functioning as a strategic partner from kickoff through interview day:
Developed a proposal narrative that led with the client's understanding of the school's educational mission and its impact on the surrounding community
Produced high-quality renderings and animations that translated architectural intent into images the selection panel could clearly evaluate
Coached the interview team through structured preparation sessions, sharpening messaging and reducing on-camera risk before the live selection
The result was a pursuit package that positioned the client as a prepared, capable, and mission-aligned team.
Results Delivered
PRESWERX delivered a complete, polished pursuit package held to the standard of a $154 million publicly funded education project:
The proposal presented the client's qualifications and approach in a well-organized, evaluator-friendly format suited to a school board selection process
Renderings and animations gave the panel a vivid, accurate preview of the finished high school, making the project's scope and quality tangible
Presentation coaching equipped the interview team to walk into selection day ready to communicate with confidence and answer questions under pressure
The client entered the selection with every element of their pursuit refined, rehearsed, and ready.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.