Office
Pflugerville Flex Space
Client
Kitchell
Project Owner
Texas Facilities Commission
Location
Austin, Texas
Project Value
$25,000,000
Industry
Office
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Office
Pflugerville Flex Space
Client
Kitchell
Project Owner
Texas Facilities Commission
Location
Austin, Texas
Project Value
$25,000,000
Industry
Office
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
The Texas Facilities Commission (TFC) sought a Design-Build team to deliver a new $25 million state office flex space building on State Highway 130 in Pflugerville, Texas. The project was procured under Texas Government Code Chapter 2269, Subchapter G, a qualifications-based selection process that required competing teams to demonstrate both technical competency and design capability in a single, cohesive submission. The client engaged PRESWERX to develop the written proposal, build the interview presentation, and coach the team for the live selection process.
Client Challenges
Competing for a state Design-Build contract required the client to communicate a complex scope to a non-technical panel under strict procurement rules:
The Design-Build method required a single submission that unified technical qualifications and design vision into one cohesive story.
TFC's qualifications-based selection demanded differentiation on quality of approach, not on cost alone.
Preparing the team for a live panel interview required deliberate rehearsal and consistent messaging across all speakers.
Each challenge reinforced the need for a coordinated strategy spanning proposal content, presentation design, and coaching.
Scope of Work
PRESWERX supported the client's pursuit with three integrated services. The team developed the written proposal, structuring the qualifications narrative to address TFC's evaluation criteria while presenting the client's Design-Build approach in clear, compelling terms. PRESWERX also designed and produced the interview presentation, translating the client's technical and design qualifications into a visual story suited for a state panel review. Finally, PRESWERX delivered presentation coaching to prepare the client's interview team, refining talking points, pacing, and individual delivery so every speaker could engage the selection panel with clarity and confidence.
PRESWERX Approach
PRESWERX aligned the proposal, presentation, and coaching around a single consistent pursuit narrative:
The team mapped proposal content directly to TFC's evaluation criteria, ensuring every requirement was addressed with specificity.
Presentation slides were structured to guide evaluators through the Design-Build qualifications in a logical, visually clean sequence.
Coaching sessions refined each team member's delivery, timing, and transitions to produce a confident and polished panel performance.
The result was a pursuit package where every element told the same story.
Results Delivered
PRESWERX produced a complete pursuit package calibrated to TFC's qualifications-based selection standards:
The proposal addressed each evaluation criterion directly, giving reviewers a precise account of the client's qualifications and approach.
The interview presentation simplified a complex scope into a focused visual narrative suited for a non-technical selection panel.
Coaching aligned the team's delivery with the quality of the materials, ensuring confidence and consistency at the selection.
The client entered the TFC process with a unified story and a team prepared to deliver it.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.