Healthcare
Northside Braselton Medical Office Building
Client
Parrish Construction Group, Inc
Project Owner
RTG
Location
Braselton, Georgia
Project Value
$9,500,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Proposal Development |
Healthcare
Northside Braselton Medical Office Building
Client
Parrish Construction Group, Inc
Project Owner
RTG
Location
Braselton, Georgia
Project Value
$9,500,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Proposal Development |
Project Overview
The Northside Braselton Medical Office Building involved construction of a new two story core and shell facility spanning approximately 44,695 gross square feet in Braselton, Georgia. The building was planned to house a potential ambulatory surgery center, including three operating rooms, a procedure room, a satellite pharmacy, and sterile processing, on the first level, along with four to five medical office suites on the second level. The project formed Phase II of the Riverstone Medical Development, sited on 3.505 acres beside an existing medical office building slated for exterior renovations. The client needed a compelling proposal to compete for the pursuit and turned to PRESWERX to develop it.
Client Challenges
Pursuing a two building medical campus project with contingent program elements created a complex proposal challenge:
Presenting a building program that hinged on pending Certificate of Need approval for the ambulatory surgery center.
Demonstrating experience relevant to both new construction and the adjacent building's exterior renovation.
Conveying scope, budget, and schedule for tenant build outs that were not yet finalized.
These variables demanded a proposal structured to address uncertainty with confidence.
Scope of Work
PRESWERX developed the written proposal submitted in response to the request for the Northside Braselton Medical Office Building pursuit. The proposal addressed the full scope of the project, from core and shell construction of the new two story building to the potential build out of the ambulatory surgery center and medical office suites. It presented the client's approach to sequencing the new construction alongside the exterior renovation of the adjacent medical office building, including the shared connecting canopy. The proposal also outlined relevant project experience, staffing, schedule, and budget approach tailored to the Riverstone Medical Development's Phase II requirements.
PRESWERX Approach
PRESWERX approached the proposal by translating a program with several contingent elements into a clear, confident narrative. The team:
Organized the proposal to address both the certain core and shell scope and the contingent ambulatory surgery center program.
Highlighted the client's qualifications for phased medical campus work, connecting the new building to the adjacent renovation.
Structured the budget and schedule sections to reflect the tenant build out scenarios requested in the RFP.
The result was a proposal that read as prepared for every version of the project's final scope.
Results Delivered
PRESWERX delivered a complete written proposal held to the standard of a $9.5 million medical office pursuit. Every section was built to withstand scrutiny on a project with real programmatic uncertainty.
The proposal clearly presented the client's qualifications for both new construction and renovation work.
The narrative addressed the pending Certificate of Need approval without overstating the project's certainty.
The budget and schedule sections gave reviewers a grounded basis for evaluating the pursuit.
The client entered the selection process with a proposal as carefully considered as the project itself.
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