Government
Miami Dade County 2.5 Ac p3
Client
HTG
Project Owner
Miami Dade County Transit
Location
Miami, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Government
Miami Dade County 2.5 Ac p3
Client
HTG
Project Owner
Miami Dade County Transit
Location
Miami, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The Vizcaya Station Mixed-Use Development was a significant public-private partnership opportunity in Miami, Florida. Proposed on a 2.5-acre parcel adjacent to Miami-Dade County Transit's Vizcaya Metrorail Station, the program encompassed 209 workforce housing units, 15,000 square feet of office space, 2,600 square feet of retail, and a 126,000-square-foot parking garage. Structured as a long-term ground lease with the County, the procurement attracted seven competing development teams. The client engaged PRESWERX to deliver a full pursuit package, including proposal writing, architectural renderings, animations, films, a formal presentation, and coaching to prepare the team for the live selection.
Client Challenges
The client needed to communicate a dense, mixed-use program as a compelling community investment to a public-sector owner, with six other teams making the same case:
Visualizing a multi-story mixed-use development before a single shovel touched the ground
Differentiating the workforce housing story in a competitive field of seven qualified respondents
Aligning the proposal narrative, visual content, and live interview into one cohesive submission
Preparing individual presenters to perform consistently and confidently under selection-day pressure
Separately strong components would not be sufficient. Every element of the submission had to reinforce a single, unified message.
Scope of Work
PRESWERX delivered a comprehensive pursuit package built around the specific demands of a public-sector P3 competition. The team produced a written proposal that framed the client's workforce housing program as a long-term community investment, supported by high-quality architectural renderings that conveyed the scale and livability of the proposed development. Animations and films brought the site to life, giving selection committee members a clear visual of the finished project before construction began. PRESWERX also built and delivered a formal presentation deck and provided hands-on coaching to prepare the client's team for the live interview and question-and-answer phase.
PRESWERX Approach
PRESWERX approached the pursuit as one integrated story, building every deliverable around a theme that connected the workforce housing mission to the community surrounding Vizcaya Station.
Developed proposal language aligned directly to Miami-Dade County Transit's evaluation criteria and community benefit priorities
Created renderings, animations, and films accessible to a broad public audience, not just technical reviewers
Coached the client team on message discipline, anticipated questions, and presentation pacing to build consistent confidence across all presenters
The result was a submission where the written, visual, and verbal elements all carried the same voice and pointed toward the same conclusion.
Results Delivered
PRESWERX delivered a fully integrated pursuit package built to hold up under scrutiny from both technical evaluators and community stakeholders.
The proposal clearly articulated the workforce housing program as a community benefit, grounded in the procuring agency's stated priorities and ground lease objectives
Renderings, animations, and films gave the selection committee a vivid, concrete picture of the finished development and its impact on the Vizcaya corridor
Presentation coaching sharpened each team member's delivery and produced a cohesive front that reflected the depth of the client's commitment to the project
Heading into the selection, the client was prepared on every dimension: written, visual, and live.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.