Legacy Tower
Client
Plaza
Project Owner
Legacy Tower MWC, LLC
Location
Miami, Florida
Project Value
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Legacy Tower
Client
Plaza
Project Owner
Legacy Tower MWC, LLC
Location
Miami, Florida
Project Value
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
Legacy Tower MWC is a 50-story, 660-foot mixed-use tower located within the Miami Worldcenter district in Miami, Florida. The project encompassed approximately 1,000,000 gross square feet across 549 units, with a program that included hotel and condominium residences, a health and wellness center, retail spaces, a signature restaurant, an international business lounge, offices, an atrium, and multiple exterior amenity areas. The development pursued LEED Silver certification, adding a sustainability layer to an already complex, multi-use program. PRESWERX supported the client's pursuit with a full suite of proposal, presentation, visual storytelling, and coaching services.
Client Challenges
The client faced the challenge of communicating an extraordinarily complex mixed-use scope to a sophisticated owner in a competitive urban market. Key challenges included:
Conveying the scale and diversity of a 1,000,000 SF program spanning hotel, residential, retail, hospitality, and wellness uses as one cohesive story
Visualizing design quality at an early stage, with construction documents only 10% complete at the time of pursuit
Differentiating the team in a high-profile, competitive bid within a major urban development zone
Preparing leadership to perform confidently and precisely in a live interview before a discerning selection panel
Each of these challenges demanded a pursuit story that was visually compelling, clearly organized, and credibly delivered.
Scope of Work
PRESWERX delivered a comprehensive pursuit package tailored to the scale and complexity of Legacy Tower. The team produced a fully designed proposal document that organized the client's qualifications around the project's broad mixed-use program and sustainability goals. Architectural renderings illustrated the tower's form, materiality, and urban presence at an early design stage, giving the owner a clear picture of the finished building. Cinematic animations and films conveyed the energy of the hotel, residential, and amenity experience in motion. PRESWERX also developed the full presentation and provided direct coaching to prepare the client's leadership team for the live interview.
PRESWERX Approach
PRESWERX approached Legacy Tower as a visual storytelling challenge from the outset. With design documentation at just 10% completion, every creative decision had to convey ambition and quality without overstating what had been designed:
Developed architectural renderings that emphasized the tower's massing, materiality, and its relationship to the Miami Worldcenter district
Produced animations and cinematic films that captured the energy of the building's hotel, residential, and amenity experiences
Coached the client's leadership through structured rehearsals, sharpening message clarity and interview-day confidence
The outcome was a cohesive, visually authoritative pursuit package that positioned the client's team as fully prepared for a demanding selection process.
Results Delivered
PRESWERX delivered a complete pursuit package held to the standard a high-profile, competitive urban project demands. The work gave the client the tools and confidence to enter the selection process on solid footing:
The proposal organized a sprawling, multi-use program into a clear and compelling narrative, making a complex scope easy for the owner to follow
Renderings and animated films brought 10% construction documents to life, making the design vision accessible and persuasive before full design was complete
Presentation coaching prepared the leadership team to deliver with precision and poise in the live interview setting
The client entered the selection fully equipped with polished materials and a rehearsed story ready to hold up under close scrutiny.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.