Higher Education
K.R. Williams Auditorium Renovation & Expansion
Client
FLB
Project Owner
Winston-Salem State University
Location
Winston-Salem, North Carolina
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Higher Education
K.R. Williams Auditorium Renovation & Expansion
Client
FLB
Project Owner
Winston-Salem State University
Location
Winston-Salem, North Carolina
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
Winston-Salem State University's K.R. Williams Auditorium Renovation and Expansion represented a significant investment in the university's academic and cultural infrastructure. The existing 37,660-square-foot auditorium, built in 1975 with a 1,632-seat capacity, was slated for comprehensive renovation alongside a three-story, 45,000-square-foot addition. The expansion introduced a studio theater, lecture hall, student gallery, classroom and studio spaces, enlarged lobby, dressing rooms, and a faculty office suite. The scope demanded a compelling, unified pursuit strategy capable of communicating the project's ambition and design quality to a university selection committee. PRESWERX partnered with the client to develop a full pursuit package for the competitive procurement process.
Client Challenges
Renovating a landmark campus auditorium while introducing substantial new program required the client to present a story that connected decades of institutional history with a bold vision for the future:
Communicating a complex renovation and expansion scope as one cohesive narrative for a university owner unfamiliar with construction details
Visualizing new design elements, including a studio theater, student gallery, and expanded lobby, before any construction began
Differentiating the team in a competitive higher education procurement process
Preparing for a live selection interview with polished, confident delivery
Each of these challenges called for materials that were precise in message and exceptional in visual quality.
Scope of Work
PRESWERX produced a complete pursuit package tailored to the K.R. Williams Auditorium project. The team developed a proposal document that organized the renovation and expansion scope into a clear, owner-facing narrative structured around the university's goals. Custom renderings brought the studio theater, expanded lobby, and student gallery to life, giving the selection committee a detailed preview of design quality well before construction began. Animations added depth and motion to the project's most transformative spaces. PRESWERX also developed the formal presentation and provided hands-on coaching to prepare the client's team for the live selection interview.
PRESWERX Approach
PRESWERX treated this pursuit as a storytelling challenge: the renovation legacy, the new program, and the architectural vision all needed to speak as one. The team organized efforts around three priorities:
Distilling the full project scope into a proposal narrative that made the renovation and expansion feel purposeful and well-reasoned
Producing renderings and animations calibrated to highlight the most distinctive and impactful new spaces
Coaching the client's presenters to communicate technical complexity with clarity and confidence before a university selection panel
The result was a cohesive pursuit package that positioned the client's team as credible, prepared, and fully aligned with the university's long-term vision.
Results Delivered
PRESWERX delivered a publication-ready pursuit package built to the standard expected for a major university cultural facility. Each deliverable reinforced the client's narrative:
The proposal organized a sprawling renovation and expansion scope into a persuasive, owner-focused document that clearly articulated the team's approach and qualifications
Custom renderings and animations gave evaluators a vivid, accurate preview of the finished spaces, from the studio theater to the enlarged lobby
Presentation coaching sharpened the client's delivery and ensured every team member entered the interview prepared and confident
The client's team stepped into the selection process with a unified story, strong visuals, and the preparation to deliver it with conviction.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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