Heatherwood Template Refresh
Client
Heatherwood Construction
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Heatherwood Template Refresh
Client
Heatherwood Construction
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The client engaged PRESWERX to overhaul its full suite of pursuit marketing materials. The firm's existing templates had not kept pace with its current scale of work or the competitive expectations of today's procurement environment. The refresh encompassed proposal templates, presentation frameworks, custom renderings, animations, and film content, paired with hands-on coaching to prepare the client's team to deliver the new materials at a high level. PRESWERX served as the strategic and creative partner throughout the engagement, guiding the process from initial audit through final delivery of a cohesive, production-ready toolkit.
Client Challenges
The client's pursuit materials no longer reflected the quality and scope of work the firm had grown to deliver. Key gaps shaped the scope of the engagement:
Proposal templates lacked visual consistency and failed to communicate the firm's capabilities clearly to selection committees
Presentation frameworks were outdated, making it difficult for the team to build a compelling story under interview pressure
Existing visual assets did not meet the production standard expected in today's competitive procurement environments
Each new pursuit required significant rework, producing inconsistent results across submittals
Without a unified, refreshed toolkit, the client was leaving quality on the table with every pursuit it entered.
Scope of Work
PRESWERX delivered a complete refresh of the client's pursuit marketing materials. The team developed new proposal templates built for visual clarity and flexibility across a range of project types and procurement formats. Updated presentation frameworks gave the client's team a clear, structured path through high-stakes interview scenarios. PRESWERX also produced custom renderings and animations that conveyed the design quality of the firm's work, along with polished film content that brought the client's story to life on screen. Presentation coaching sessions ran alongside the material refresh, ensuring the team was ready to perform with the new toolkit from day one.
PRESWERX Approach
PRESWERX treated the engagement as a full pursuit strategy reset, not a surface-level visual update:
Audited the client's existing materials to identify gaps in narrative consistency, visual quality, and presentation structure
Built a unified visual and messaging system across proposals, presentations, renderings, animations, and films that reflected the client's current capabilities and market position
Paired final material delivery with targeted coaching sessions so the client's team could present with confidence from the start
The result was a turn-key pursuit toolkit ready for immediate deployment across any project type or procurement format.
Results Delivered
PRESWERX produced a fully refreshed pursuit toolkit that raised the production standard across every client-facing format:
New proposal and presentation templates gave the client's team a consistent, professional foundation and eliminated per-pursuit rework
Custom renderings and animations captured the design quality of the client's work in a format that resonates with owners and selection committees
Film content and coaching sessions prepared the client's team to walk into any interview or shortlist presentation ready to perform at the highest level
The client closed the engagement with a cohesive, high-quality materials library built to support competitive pursuits for years ahead.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.