Commercial
Greyhound Block Development
Client
Turner Construction Company (Denver, Co)
Project Owner
Golub & Company LLC, The Rockefeller Group
Location
Denver, Colorado
Project Value
$350,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Commercial
Greyhound Block Development
Client
Turner Construction Company (Denver, Co)
Project Owner
Golub & Company LLC, The Rockefeller Group
Location
Denver, Colorado
Project Value
$350,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Project Overview
The Greyhound Block Development was a mixed use, high rise project in downtown Denver, Colorado, valued at $350,000,000. The program encompassed two connected towers linked by a shared public plaza. A 25-story, 400-foot office tower delivered approximately 535,000 rentable square feet of speculative Class A office space above five levels of enclosed parking, along with ground floor retail and a double height lobby. A companion 37-story tower of equal height added 326 luxury residential units and 174 hotel rooms atop two levels of below grade parking. Given the scale and mixed program, the client needed a compelling way to present the vision, and PRESWERX provided presentation design and coaching support for the pursuit.
Client Challenges
Presenting a $350 million development with two distinct towers and three separate use types demanded a single, cohesive narrative:
Communicating an office tower, a residential tower, and a hotel component as one unified vision rather than three separate projects.
Conveying the scale and design quality of two 400-foot towers before a single foundation was poured.
Preparing the presenting team to speak with confidence in a competitive, high stakes selection setting.
Each of these challenges required a presentation strategy built specifically for this project, not a generic template.
Scope of Work
PRESWERX built a presentation package tailored to the Greyhound Block Development's dual tower program. The team developed a narrative structure that presented the office tower, residential tower, and hotel component as complementary pieces of one downtown Denver destination. Materials addressed the building's core statistics, including the 535,000 square foot office program, the 326 residential units, and the 174 hotel rooms, translating technical specifications into a clear story for reviewers. PRESWERX also provided presentation coaching, working directly with the client's team to refine delivery, pacing, and messaging ahead of the selection presentation.
PRESWERX Approach
With a complex, three program development to present, PRESWERX focused on clarity and confident delivery:
Structured the presentation around the shared public plaza as the unifying element connecting both towers.
Simplified dense project data into a format reviewers could absorb quickly.
Coached the presenting team on delivery, timing, and handling questions under pressure.
The result was a presentation that matched the ambition of the project itself.
Results Delivered
PRESWERX delivered a presentation and coaching program held to the standard of a $350 million, dual tower development:
The unified narrative gave reviewers a clear understanding of how the office, residential, and hotel components worked together.
The simplified data presentation kept technical detail from overwhelming the story.
The coaching sessions prepared the client's team to present with poise and answer questions with confidence.
Going into the selection presentation, the client's team was thoroughly prepared and well equipped to make its case.
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