Higher Education
Georgia Institute of Technology Square Phase 3
Client
Turner Construction Company (Atlanta, GA)
Project Owner
Georgia Institute of Technology
Location
Atlanta, Georgia
Project Value
$200,000,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Higher Education
Georgia Institute of Technology Square Phase 3
Client
Turner Construction Company (Atlanta, GA)
Project Owner
Georgia Institute of Technology
Location
Atlanta, Georgia
Project Value
$200,000,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Project Overview
Georgia Institute of Technology Tech Square Phase 3 in Atlanta, Georgia brought a bold new chapter to one of the Southeast's most prominent academic innovation districts. The $200,000,000 project encompassed 416,500 square feet across two towers, the 14-story Scheller Tower and the 18-story George Tower, connected by a shared elevator and grounded by a large outdoor plaza with street-level retail. The development extended the vision of Tech Square as a hub where Georgia Tech's academic and research community intersects with the broader Atlanta innovation ecosystem. The client engaged PRESWERX to develop renderings and animations in support of the competitive pursuit.
Client Challenges
The client faced a pursuit where two ambitious towers had to read as one cohesive academic district vision:
Two towers connected by shared infrastructure required imagery that communicated the development as one cohesive campus expansion.
An innovation district setting required visuals that captured the outdoor plaza and street-level retail as part of the project's urban identity.
A $200M flagship project required visual assets that matched the institutional ambition of Georgia Tech and the scale of Tech Square.
Together, these called for a package that made a complex academic development feel as cohesive as it was ambitious.
Scope of Work
PRESWERX produced renderings and animations for Georgia Institute of Technology Tech Square Phase 3 in Atlanta, Georgia. The renderings captured the scale and urban presence of the two-tower development, depicting the 14-story Scheller Tower and 18- story George Tower as a cohesive district landmark connected by shared vertical circulation. The outdoor plaza and street-level retail were rendered to communicate the development's role in activating the Tech Square innovation corridor. Animations gave Georgia Tech's evaluation team a dynamic view of how 416,500 square feet of academic space would reshape the campus edge. All deliverables were calibrated to support the client's competitive submission.
PRESWERX Approach
PRESWERX focused on one central challenge: presenting two architecturally distinct towers as one unified, landmark-scale academic development.
Developed renderings of the Scheller and George towers that conveyed the scale and cohesion of the development as a connected district landmark.
Rendered the outdoor plaza and street-level retail to communicate the project's activation of the broader Tech Square innovation corridor.
Produced animations that gave the owner a dynamic view of the full 416,500 square foot development and its campus impact.
The result was a package that matched the scale and ambition of a $200M flagship academic district expansion.
Results Delivered
PRESWERX delivered renderings and animations that gave Tech Square Phase 3 a visual presence equal to its scale and institutional significance.
Renderings depicted the Scheller and George towers as one cohesive district landmark, capturing the 416,500 square foot development at campus scale.
Animations gave Georgia Tech a dynamic, full-development view that communicated the energy and urban character of the completed project.
The combined package gave the client visual assets that matched the ambition of a $200M flagship higher education pursuit.
The client entered the Georgia Tech selection with imagery built to carry a landmarkscale academic development.
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