Gedia Expansion
Client
Carroll Daniel
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Renderings & Animations |
Videography |
Gedia Expansion
Client
Carroll Daniel
Project Owner
Location
Project Value
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Renderings & Animations |
Videography |
Project Overview
Gedia Automotive Group's North American manufacturing facility in Dalton, Georgia required significant expansion to meet growing production demand for lightweight automotive body components. The project encompassed a building expansion at the existing advanced manufacturing campus, adding capacity to support production of press-hardened body-in-white parts and assemblies for leading OEM customers. The client, one of the region's prominent construction firms, needed to present a compelling pursuit package that communicated the full scope and complexity of the project in a clear, cohesive story. PRESWERX was engaged to develop the visual communication strategy and pursuit materials for the selection process.
Client Challenges
The client faced a multi-layered challenge: communicating the complexity of an industrial expansion to a sophisticated owner while standing out in a competitive field.
Translating the technical scope of an advanced manufacturing expansion into visual content accessible to decision-makers at all levels.
Showcasing the scale and quality of the expanded facility before a single beam was erected.
Differentiating the team through production-level presentation materials in a high-stakes pursuit.
Each of these challenges pointed to the same need: a visual story as precise and professional as the project itself.
Scope of Work
PRESWERX developed a comprehensive suite of pursuit materials tailored to the Gedia expansion. The team produced high-resolution architectural renderings that captured the expanded building's exterior character and interior manufacturing environment, giving reviewers a clear picture of the finished facility. Animations brought the expansion sequence and operational flow to life, illustrating how the new building area would integrate with the existing campus. Film production tied these elements together into a polished presentation asset, conveying both the technical capability of the construction team and the transformative impact of the expansion for Gedia's growing North American operations.
PRESWERX Approach
PRESWERX approached this pursuit as a strategic visual storytelling challenge, building a coordinated set of assets designed to work together across every stage of the selection process.
Developed renderings that emphasized precision and operational scale, calibrated to the technical sophistication of an automotive manufacturing owner.
Produced animation sequences that walked reviewers through the expansion scope in a logical, easy-to-follow progression.
Created a pursuit film that anchored the client's narrative and reinforced the team's construction expertise and project readiness.
The result was a cohesive package that positioned the client as a fully prepared, high-capability partner.
Results Delivered
PRESWERX delivered a complete suite of visual pursuit materials held to the exacting standard required for a high-value industrial construction pursuit.
Renderings gave the client a sharp, professional visual language to anchor every presentation touchpoint throughout the pursuit.
Animations translated a complex expansion scope into a clear, reviewer-friendly sequence that needed no technical interpretation.
The pursuit film provided a compelling, camera-ready asset the client could deploy in live presentations and leave-behind materials.
The client entered the selection process with a pursuit package as polished and precise as the project itself.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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