Government
Franklin City Hall
Client
R.C. Mathews
Project Owner
City of Franklin
Location
Franklin, Tennessee
Project Value
$75,000,000
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Construction Logistics Animations |
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Still Renderings |
Government
Franklin City Hall
Client
R.C. Mathews
Project Owner
City of Franklin
Location
Franklin, Tennessee
Project Value
$75,000,000
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Construction Logistics Animations |
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Still Renderings |
Project Overview
The City of Franklin, Tennessee pursued a new $75 million City Hall: a three-story civic structure spanning 90,000 to 100,000 SF, paired with a one-story below-grade parking deck accommodating approximately 200 spaces. Targeted for move-in in the summer or fall of 2027, the project represented a once-in-a-generation investment in civic infrastructure for one of the fastest-growing cities in the region. The client engaged PRESWERX for the full pursuit package, including proposal, presentation, presentation coaching, renderings, and animations, to support their competition for this high-profile municipal contract.
Client Challenges
A civic project of this visibility demands more than a strong qualifications package. The client faced a layered set of pursuit challenges from proposal through interview:
Visualizing a building that did not yet exist for a city owner and community audience with high expectations for what their new civic landmark should look like.
Communicating the team's ability to deliver a complex civic program, including the below-grade parking structure, on a tight move-in schedule with no room for slippage against the 2027 target.
Competing for a project with deep community significance, where the selection committee would evaluate teams not only on qualifications but on their apparent understanding of what the building meant to Franklin.
The pursuit required a complete, polished package that held up across every phase of a competitive municipal selection.
Scope of Work
PRESWERX delivered the complete pursuit package for the Franklin City Hall competition. The proposal was structured to address the city's procurement requirements and establish the client's qualifications and approach to a civic project of this scale. Renderings depicted the proposed three-story City Hall and below-grade parking deck in a way that gave evaluators and city stakeholders a vivid picture of the finished facility. Animations brought the building to life in motion, conveying both the exterior character and interior experience of the new civic center. A structured presentation carried evaluators through the team's experience and delivery plan, and PRESWERX worked with the client's presenters through focused coaching sessions to ensure sharp, confident delivery in the live interview.
PRESWERX Approach
PRESWERX treated this as a civic pride pursuit as much as a construction competition. Franklin's investment in a new City Hall carried community significance that shaped every creative decision. The approach centered on three priorities:
Produced renderings and animations that reflected the civic weight of the project, presenting a building that looked and felt like a fitting symbol for a growing Tennessee city rather than a generic municipal office.
Built the presentation and proposal narrative around the 2027 move-in target, making schedule credibility a central theme alongside the team's technical qualifications.
Ran coaching sessions that prepared the team to speak with authority on both the construction details and the community significance of the project, ready for the full range of questions a city selection committee would bring.
The combined package was built to compete at every stage, from the written submission through the live interview room.
Results Delivered
PRESWERX delivered a full pursuit package built to the standard of a $75 million civic landmark competition. Each component served a distinct role in the client's selection strategy:
A written proposal that addressed the city's requirements clearly and positioned the team's qualifications in the context of Franklin's specific civic project goals.
Renderings and animations that gave evaluators and city stakeholders a compelling visual picture of the finished City Hall, grounding the team's qualifications in a building the community could respond to.
A polished presentation and coached team that walked into the selection interview prepared, aligned, and capable of speaking to every dimension of the project with confidence.
The client entered the selection process with a pursuit package that matched the significance of the project and the expectations of the community it would serve.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.