Healthcare
Francis Marion University Medical Education Facility
Client
Ajax Building Corporation
Project Owner
Francis Marion University Medical
Location
Florence, South Carolina
Project Value
$19,000,000
Industry
Healthcare
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Healthcare
Francis Marion University Medical Education Facility
Client
Ajax Building Corporation
Project Owner
Francis Marion University Medical
Location
Florence, South Carolina
Project Value
$19,000,000
Industry
Healthcare
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The Francis Marion University Medical Education Facility was a $19 million, 50,000-square-foot academic building located in the heart of downtown Florence, SC. The three-story structure brought together classroom and clinical training space for medical and nurse practitioner students through a joint program among FMU, the USC School of Medicine, and Florence-area medical centers. Its exterior drew from the architectural character of the historic U.S. Post Office across Evans Street, and the site featured a public green plaza with water features anchoring a prominent downtown intersection. PRESWERX supported the client's pursuit with proposal development, presentation materials, renderings, animations, films, and presentation coaching.
Client Challenges
The client faced a competitive pursuit for a technically complex, state-funded medical education facility with a multi-institution program story to tell:
Communicating a nuanced, multi-partner program spanning FMU, the USC School of Medicine, and local medical centers as a single, unified narrative
Visually conveying the design quality of a building that balanced historic architectural references with modern clinical training requirements, before construction began
Differentiating the team in a state-procured selection process with rigorous evaluation criteria
Together, these demands required a pursuit strategy that was both technically precise and visually persuasive.
Scope of Work
PRESWERX delivered a full pursuit package tailored to the unique demands of this $19 million higher education medical facility. The team produced a comprehensive written proposal that organized the client's approach to the complex, three-institution program into a clear and compelling document. Architectural renderings captured the building's historically informed exterior and modern interior learning environments, giving the selection panel a concrete picture of the finished facility. Custom animations brought the downtown site context and spatial relationships to life. Films showcased the client's team and capabilities, and presentation coaching prepared the client's principals to deliver their message with clarity and confidence in front of the selection panel.
PRESWERX Approach
PRESWERX treated the pursuit as a strategic engagement from the start, aligning every deliverable around a clear and unified narrative.
Developed proposal content and writing strategy that unified the complex multi-institution program story under one cohesive theme
Produced renderings and animations grounded in the project's historic downtown context and clinical training requirements, connecting design intent to program outcomes
Coached the client's principals on message structure, delivery, and panel engagement ahead of the live selection presentation
Every element of the package reflected a team ready to tell a compelling story about a project that mattered to the community.
Results Delivered
PRESWERX delivered a complete, polished pursuit package ready for the rigorous demands of a state-procured selection:
A well-crafted proposal that organized a three-institution program into a clear and persuasive written narrative
Renderings and animations that brought the building's historically referenced design and clinical training spaces to life before a single wall was constructed
Films and presentation coaching that prepared the client's team to enter the selection room coordinated, confident, and on message
The client entered the selection fully prepared, backed by a pursuit package that matched the ambition and significance of the project.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.