Commercial
Ford on Bay
Client
Studio9
Project Owner
The City of Jacksonville Downtown Investment Authority
Location
Jacksonville, Florida
Project Value
$150,000,000
Industry
Commercial
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Renderings & Animations |
Still Renderings |
Commercial
Ford on Bay
Client
Studio9
Project Owner
The City of Jacksonville Downtown Investment Authority
Location
Jacksonville, Florida
Project Value
$150,000,000
Industry
Commercial
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Renderings & Animations |
Still Renderings |
Project Overview
The City of Jacksonville Downtown Investment Authority pursued the development of a $150 million mixed-use urban project on a key downtown site along Bay Street. The project sought to unlock the development potential of a civic-oriented property, delivering a design that promoted an active downtown, enhanced quality of life, and brought the site to its highest and best use. The scope called for a developer to design, build, finance, and deliver the project in full. The client served as developer and required compelling visual content to support its response to the competitive solicitation. PRESWERX produced the renderings and animations that anchored the client's submission.
Client Challenges
The client needed to present a large-scale, civic-minded mixed-use development to a public authority evaluating competing visions for one of downtown Jacksonville's most significant sites:
Communicating a $150 million urban development vision in a way that resonated with a public owner prioritizing civic activation and long-term tax revenue generation.
Visualizing design quality and the project's potential to transform a downtown site before development documents were complete.
Differentiating the client's vision in a competitive developer selection where every team was pitching its own interpretation of the same site.
Together, these challenges required visual assets that could carry the weight of a transformative civic investment and make the client's concept stand apart.
Scope of Work
PRESWERX produced architectural renderings and animations for the Ford on Bay development pursuit. The renderings illustrated the project's exterior design and its relationship to the surrounding downtown Jacksonville context, capturing the scale and civic presence the Downtown Investment Authority was looking for in a $150 million mixed-use development. The animations brought the project's massing, street activation, and architectural character to life in a dynamic format suited for a competitive developer presentation. Together, the deliverables gave the client's team a polished visual package that translated an early-stage development vision into a clear and persuasive proposal.
PRESWERX Approach
PRESWERX approached the pursuit with an understanding that the owner was evaluating vision as much as capability, and that the visuals needed to make the client's development concept feel real and credible.
Developed renderings that captured the project's massing and street-level presence within the context of downtown Jacksonville's urban fabric.
Produced animations that communicated the civic and commercial character of the mixed-use program in a format suited for a public authority presentation.
Calibrated the visual tone to reflect the project's ambition as a transformative, civic-oriented investment in Jacksonville's downtown core.
The result was a visual package that gave the client's development vision the presence and credibility a $150 million civic pursuit demands.
Results Delivered
PRESWERX delivered a set of visual assets that elevated the client's Ford on Bay submission and gave the Downtown Investment Authority a clear picture of the proposed development.
Renderings provided the owner with a concrete visual reference for the project's exterior design, massing, and downtown presence at a critical site along Bay Street.
Animations communicated the civic and commercial character of the mixed-use program in a dynamic format suited for a competitive developer presentation.
The combined visual package gave the client a professional, polished submission that matched the scale and ambition of a $150 million downtown investment.
The client's team entered the selection with a visual story that made their development vision tangible and compelling for a public authority audience.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.