Higher Education
Florida Atlantic University BT-640 Student Housing
Client
The Beck Group
Project Owner
Florida Atlantic University
Location
Boca Raton, Florida
Project Value
$107,590,000
Industry
Higher Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Higher Education
Florida Atlantic University BT-640 Student Housing
Client
The Beck Group
Project Owner
Florida Atlantic University
Location
Boca Raton, Florida
Project Value
$107,590,000
Industry
Higher Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
Florida Atlantic University's BT-640 Student Housing project brought a new 670-bed residence hall to the Boca Raton campus, designed to serve upper-division students in a community-focused living environment. The six-story, 203,000 GSF facility offered a mix of three- and four-bedroom semi-suite units, each with a kitchenette and single-occupancy bedrooms. Shared amenities, including study rooms, kitchen facilities, laundry units, and flexible gathering spaces, were distributed throughout each level. The project carried an estimated value of $107.6 million and targeted LEED Silver certification. PRESWERX partnered with the client to support the full pursuit through proposal development, visual content production, and presentation preparation.
Client Challenges
The client faced a highly competitive selection process for a technically complex program with specific community-planning requirements. Three core challenges defined the pursuit:
Communicating the full scope and program of a 203,000 SF student housing campus as a single, cohesive narrative
Translating design quality and amenity details into compelling visuals before construction began
Differentiating the team's approach in a field of qualified competitors
Preparing the project team to deliver a confident, coordinated live presentation
Together, these demands required a pursuit strategy that was both visually compelling and strategically disciplined.
Scope of Work
PRESWERX delivered a full-service pursuit package tailored to the complexity and scale of the FAU student housing program. The team produced a comprehensive proposal that translated the 203,000 GSF program into a clear, organized narrative tied to FAU's campus priorities. Custom renderings visualized the residential communities, shared amenity spaces, and outdoor gathering areas in rich detail. Animations and films brought the living experience to life in ways static images could not. A purpose-built presentation organized the team's key messages for the selection, and PRESWERX-led coaching sessions prepared the team to deliver it with consistency and confidence.
PRESWERX Approach
PRESWERX approached the pursuit as a strategic communications challenge, building each deliverable around the moments in the selection process where clarity and confidence would matter most.
Developed a proposal structure that organized a complex, 670-bed program into an owner-focused narrative tied to FAU's campus priorities
Produced renderings, animations, and films calibrated to the design's community character and sustainability commitments
Led presentation coaching sessions to align key messages and sharpen team delivery
Each deliverable reinforced the others, giving the client a consistent and confident voice across every phase of the selection.
Results Delivered
PRESWERX delivered a complete, fully integrated pursuit package built to the standards of a high-profile public university selection.
The proposal clearly communicated the full scope and community-planning vision, making a 203,000 GSF program easy to evaluate
Renderings, animations, and films gave evaluators a vivid, detailed picture of the student living experience
Presentation coaching prepared the team to speak with consistency and confidence in front of a demanding selection panel
The client entered the selection process well-prepared, with materials and messaging that reflected the full strength of their team.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.