K12 Education
Ethel Phillips Elementary School Campus Renewal Project
Client
Landmark Construction
Project Owner
Sacramento City Unified School District
Location
Sacramento, California
Project Value
$119,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
K12 Education
Ethel Phillips Elementary School Campus Renewal Project
Client
Landmark Construction
Project Owner
Sacramento City Unified School District
Location
Sacramento, California
Project Value
$119,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
Landmark Construction pursued the Ethel Phillips Elementary School Campus Renewal Project, a $119 million modernization effort commissioned by the Sacramento City Unified School District in Sacramento, California. The project called for a full campus renewal with construction phased carefully to keep the school fully operational throughout the process, including at the start of the 2025-2026 academic year. Managing a live educational environment while delivering complex, multi-building construction required precise logistics, an airtight phasing strategy, and a compelling communication plan to convey the team's readiness to the District. PRESWERX supported the client's pursuit with proposal development, presentation design, presentation coaching, renderings, animations, and film production.
Client Challenges
Pursuing a large, occupied campus modernization required the client to demonstrate operational precision and stakeholder sensitivity at every turn:
Communicating a sophisticated phasing plan for a fully occupied school site to a District audience with high expectations for continuity of educational programming
Differentiating the team's qualifications in a competitive selection by drawing clear connections to relevant prior experience on comparable occupied campus projects
Translating complex construction sequencing into visual narratives that non-technical decision-makers could evaluate with confidence
Preparing the team to present cohesively and persuasively under the pressure of a live interview format
Each of these challenges demanded a pursuit strategy built around clarity, credibility, and the ability to make a large, intricate project feel thoroughly planned and under control.
Scope of Work
PRESWERX delivered a full-service pursuit package tailored to the specific demands of an occupied campus renewal pursuit. The team developed a proposal that articulated the phasing approach and project logistics in a structured, evaluator-friendly format, drawing on the client's prior experience with comparable school modernization work. Renderings and animations brought the campus vision to life, allowing the District to visualize the finished environment before a single phase began. A short-form film highlighted the client's track record and approach to occupied-site delivery. Presentation design translated the technical plan into a clean, confident visual story, and coaching sessions prepared the client's team to deliver that story with precision and presence in the interview room.
PRESWERX Approach
PRESWERX approached this pursuit as a storytelling problem: the client had the experience and the plan, but the District needed to see and feel both before making their decision.
Framed the phasing narrative around the client's John Barrett Middle School modernization as a proof-of-concept, giving evaluators a tangible reference point for the team's occupied-campus capabilities
Developed renderings and animations that illustrated phasing logic visually, reducing cognitive load for non-construction audiences and reinforcing the client's attention to site safety and educational continuity
Coached the presentation team on delivery rhythm, message hierarchy, and handling anticipated questions from District staff and project management consultants
The result was a pursuit package where every element, from the written proposal to the final presentation, told a consistent, credible story about a team ready to handle one of the District's most complex and visible projects.
Results Delivered
PRESWERX produced a complete, integrated pursuit package that met the high standards expected in a competitive public agency selection:
The proposal conveyed the phasing plan and site logistics with a level of specificity and clarity that demonstrated the client's deep familiarity with occupied campus delivery
Renderings and animations gave the District a vivid sense of the completed campus and the sequenced path to get there, reinforcing the team's vision and construction acumen
Presentation coaching sharpened the client team's delivery and ensured their message landed with confidence and consistency before the selection panel
Entering the final selection, the client's team was well-prepared, professionally presented, and backed by pursuit materials that reflected the full strength of their qualifications and approach.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.