Higher Education
Data Science and Translation
Client
Turner BAL
Project Owner
Johns Hopkins University
Location
Baltimore, Maryland
Project Value
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Higher Education
Data Science and Translation
Client
Turner BAL
Project Owner
Johns Hopkins University
Location
Baltimore, Maryland
Project Value
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
Johns Hopkins University's Data Science and Translation Institute represented a landmark academic research development in Baltimore, encompassing two new buildings totaling 500,000 gross square feet. The program included 400,000 GSF of dry lab and departmental space alongside 100,000 GSF of wet lab facilities, with building infrastructure designed to accommodate future expansion to 200,000 GSF of wet lab capacity. The project also required extensive site and campus integration, below-grade parking for approximately 400 vehicles, and dedicated loading and waste removal facilities. The client engaged PRESWERX to develop the pursuit proposal, presentation materials, and coaching to prepare the team for the competitive selection.
Client Challenges
Pursuing a 500,000 GSF academic research campus required translating an ambitious and technically complex program into a story that connected with a sophisticated institutional owner. The client faced several distinct challenges:
Communicating the scale and phasing of a two-building research campus in a way that resonated with a non-construction audience
Differentiating the team in a competitive pursuit for a high-profile university research facility
Preparing to deliver a confident, unified presentation in a live selection setting
Each challenge required pursuit materials and coaching that matched Johns Hopkins University's high expectations.
Scope of Work
PRESWERX developed a comprehensive suite of pursuit materials tailored to the complexity and scale of the Johns Hopkins Data Science and Translation Institute. The team produced a full pursuit proposal capturing the client's technical qualifications, project approach, and team differentiation in a format designed for an academic owner evaluating multiple competitive submissions. PRESWERX also developed presentation materials that organized the program's scope, phasing, and research facility expertise into a clear and visual narrative. Alongside these deliverables, PRESWERX provided presentation coaching to align the team around a consistent message and prepare individual presenters for the live selection.
PRESWERX Approach
PRESWERX approached the pursuit as a strategic communications challenge, building materials from the owner's perspective rather than the contractor's. The team focused on three priorities:
Structuring the proposal narrative around the client's research facility expertise and the program requirements set by Johns Hopkins University
Developing presentation visuals that translated 500,000 GSF of complex lab programming into a clear and compelling story for a university audience
Running coaching sessions to sharpen individual presenter delivery and unify the team around a single message
The result was a pursuit package that gave the client's team clarity and confidence heading into selection.
Results Delivered
PRESWERX delivered a complete pursuit package built to the standard a top-tier research institution expected. Each deliverable directly strengthened the client's position:
The proposal presented the client's qualifications and project approach in a format calibrated to Johns Hopkins University's evaluation expectations
The presentation materials translated a complex, 500,000 GSF research program into a clear, visual narrative
Presentation coaching unified the team's message and prepared individual presenters for high-stakes live delivery
The client entered the selection with materials and preparation that matched the ambition of the project.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.