Government
Clearwater City Hall
Client
Ajax Building Corporation
Project Owner
Pinellas County
Location
Clearwater, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Government
Clearwater City Hall
Client
Ajax Building Corporation
Project Owner
Pinellas County
Location
Clearwater, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
The Clearwater City Hall represented a landmark civic investment for the City of Clearwater. Situated along Myrtle Avenue in downtown Clearwater, the project encompassed a new three-story, 41,679-square-foot administrative facility and a renovation of the adjacent Municipal Services Building. The new building included offices for key city departments, a 1,000-square-foot rooftop gathering space, and a grassy town square connecting the campus to the Pinellas Trail. To support their competitive Construction Management at Risk pursuit, the client engaged PRESWERX for proposal development, renderings, animations, presentation design, and presentation coaching.
Client Challenges
Competing for a high-profile public contract meant every element of the submission had to perform. The client faced several connected challenges:
Communicating a complex, multi-building campus scope as one cohesive story for a public owner
Visualizing the new city hall's architectural character before construction began
Differentiating the team in a competitive CMAR field where qualifications were closely matched
Preparing for a live interview before a public selection panel with broad community visibility
Each challenge demanded a submission that felt unified, polished, and built around the owner's priorities.
Scope of Work
PRESWERX developed a comprehensive suite of pursuit materials for the Clearwater City Hall selection. The proposal was structured to clearly communicate the client's municipal expertise and project approach in a format accessible to a public owner. Custom renderings brought the three-story facility and its campus to life, giving evaluators a vivid sense of the finished environment. Animations further illustrated how the building and surrounding town square would function and feel. A polished presentation was designed around the selection format, and hands-on coaching prepared the client's team to deliver their narrative with confidence during the live interview.
PRESWERX Approach
PRESWERX functioned as a full-service pursuit partner, aligning every deliverable to the City of Clearwater's evaluation priorities. The team:
Developed a proposal narrative that connected the client's municipal experience to the specific vision for the downtown Clearwater campus
Produced renderings and animations that communicated the architectural character of the new facility and its town square setting
Coached the presentation team to sharpen messaging and deliver confidently before a public selection panel
Each deliverable was designed to reinforce a consistent story throughout the selection process.
Results Delivered
PRESWERX delivered a complete, presentation-ready pursuit package for a civic project with significant community visibility. The work produced:
A well-structured proposal that framed the client's qualifications around the City of Clearwater's procurement criteria and project vision
Renderings and animations that gave evaluators a clear, compelling picture of the new 41,679 SF facility and its campus setting
A coached presentation that aligned the client's team around a unified message for the live selection interview
The client entered the selection process with polished materials and a team prepared to tell their story at the highest level.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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