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Government

Clay County Building Econ Serv Building

Client

Stellar Commercial

Project Owner

Clay County

Location

Clay County, Florida

Project Value

Industry

Government

Account Executive(s)

Tom Thomas, Trey Wilson

Services Provided

Presentation Coaching
Presentation Development
Proposal Development
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Government

Clay County Building Econ Serv Building

Client

Stellar Commercial

Project Owner

Clay County

Location

Clay County, Florida

Project Value

Industry

Government

Account Executive(s)

Tom Thomas, Trey Wilson

Services Provided

Presentation Coaching
Presentation Development
Proposal Development
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Project Overview

Clay County set out to develop a new Economic Services Building to consolidate and modernize the delivery of essential government services for its residents. The client pursued the project as the general contractor, bringing PRESWERX on board to support a competitive public-sector selection process. The building represented a meaningful investment in county infrastructure, one that demanded a pursuit team capable of communicating technical competence alongside a clear vision for the completed facility. PRESWERX provided proposal development, presentation design, and presentation coaching to help the team tell a cohesive, compelling story throughout the selection.

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Client Challenges

Pursuing a public-sector building project demands more than a strong resume: it requires a team that can translate complex scope into a clear, compelling case for a non-technical evaluator. The client faced several interconnected challenges:

  • Communicating a government building program as a unified, cohesive story rather than a list of specifications

  • Differentiating the team's approach and qualifications in a competitive public-bid environment

  • Producing a selection presentation that resonated with a county-level evaluation panel

  • Preparing the team to perform with confidence and consistency during a live selection interview

Together, these challenges called for coordinated pursuit support from proposal through final interview.

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Scope of Work

PRESWERX delivered a coordinated suite of pursuit services tailored to the demands of the public-sector selection process. The team developed the written proposal, shaping the client's qualifications, approach, and project narrative into a submission built to resonate with Clay County's evaluation criteria. PRESWERX also produced the selection presentation, translating the building's program and the team's capabilities into a clear, visually cohesive story suited to a government audience. Presentation coaching sessions prepared the client's team to deliver that story with confidence and alignment, ensuring the verbal and visual elements reinforced one another from start to finish.

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PRESWERX Approach

PRESWERX approached the engagement as an integrated pursuit partner, connecting proposal content, presentation design, and coaching into a single coordinated effort. Rather than treating each deliverable separately, the team built a consistent narrative thread that ran across every touchpoint of the selection.

  • Developed proposal content anchored to Clay County's priorities, framing the client's qualifications in terms the evaluation panel would find directly relevant

  • Designed a presentation that translated the building program into a clear, owner-focused visual story

  • Coached the client's team through focused rehearsals to sharpen delivery and align messaging

The result was a pursuit package in which every element told the same story.

Results Delivered

PRESWERX delivered a complete suite of pursuit materials that held the client's team to a high standard of clarity and consistency throughout the selection process.

  • The proposal established a compelling, owner-focused narrative around the client's qualifications and project approach, tailored to Clay County's evaluation process

  • The selection presentation gave the owner a clear visual picture of the building and the team positioned to deliver it

  • Presentation coaching left the team composed, well-rehearsed, and ready to perform under the pressure of a live interview

Going into the selection, the client was prepared to make a strong, confident case.

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Proven Results Across High-Stakes Pursuits

Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.

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