Healthcare
Broward Health Medical Center Graduate Medical Education Center Renovation
Client
Beck
Project Owner
Broward Health
Location
Fort Lauderdale, FL
Project Value
$8,000,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Healthcare
Broward Health Medical Center Graduate Medical Education Center Renovation
Client
Beck
Project Owner
Broward Health
Location
Fort Lauderdale, FL
Project Value
$8,000,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
The Broward Health Medical Center Graduate Medical Education Center Renovation was an $8 million interior renovation project spanning approximately 27,440 square feet on the first floor of an active hospital in Fort Lauderdale, Florida. The scope encompassed a full systems overhaul, including mechanical, electrical, plumbing, and fire protection upgrades, alongside a complete interior build-out that transformed the floor into a modern medical education environment. New spaces included offices, classrooms, lounges, on-call rooms, restrooms, a simulation lab, and a conference room. PRESWERX supported the client's pursuit with a full suite of proposal, presentation, rendering, and animation deliverables.
Client Challenges
The client faced the challenge of conveying a technically complex hospital renovation as a cohesive, compelling story to a sophisticated healthcare owner. Key challenges included:
Communicating the full scope of a multi-system infrastructure overhaul across 27,440 square feet of active hospital space
Visualizing a modern medical education environment before a single wall was moved
Differentiating the team in a competitive healthcare construction market
Preparing the team for a high-stakes live selection interview
Each challenge required materials that were both technically credible and visually compelling enough to build owner confidence.
Scope of Work
PRESWERX delivered a comprehensive pursuit package tailored to the complexity of a working hospital renovation. The team produced a fully designed proposal document that organized the project's scope, team qualifications, and approach into a clear, owner-facing narrative. Custom renderings brought the future medical education spaces to life, illustrating new office configurations, classrooms, lounges, on-call rooms, a simulation lab, and a conference room in vivid detail. Animations added a dynamic layer, allowing the owner to walk through the transformed space before construction began. The package was completed with a polished presentation and targeted coaching sessions that prepared the client team for the selection interview.
PRESWERX Approach
PRESWERX approached the pursuit as a storytelling challenge, organizing every deliverable around the owner's perspective to make a complex interior renovation easy to understand and evaluate:
Designed a proposal that translated technical systems work into a clear narrative about program outcomes and team capability
Produced renderings and animations that showed the finished spaces in vivid detail, reducing owner uncertainty about the final product
Coached the client's team through the presentation, sharpening their message and building confidence ahead of the selection
The result was a client team that arrived at the selection fully prepared and aligned on their story.
Results Delivered
PRESWERX delivered a complete, presentation-ready pursuit package that gave the client a compelling, cohesive case for the $8 million renovation:
The proposal organized a technically demanding scope into a confident, owner-focused narrative that was easy to evaluate
Renderings and animations gave the owner a clear picture of the finished graduate medical education spaces, including the simulation lab, classrooms, and on-call rooms
Presentation coaching sharpened the client team's delivery and aligned their messaging before they walked into the room
The client entered the selection process with a polished story, strong visuals, and a team ready to perform.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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