Higher Education
Biology Unit One
Client
Childers Construction Co.
Project Owner
Florida State University
Location
Tallahassee, Florida
Project Value
$1,454,952,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Higher Education
Biology Unit One
Client
Childers Construction Co.
Project Owner
Florida State University
Location
Tallahassee, Florida
Project Value
$1,454,952,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
Florida State University's Biology Unit One renovation stood as a significant modernization initiative at the university's Tallahassee campus. The project addressed the transformation of core biology research and instructional spaces, bringing outdated facilities in line with the demands of contemporary academic science. Valued at $1,454,952,000, the renovation required a pursuit team capable of communicating both technical complexity and institutional vision to a sophisticated university review panel. The client engaged PRESWERX to support the pursuit with a full suite of marketing and communications services, from proposal development through presentation coaching, visual renderings, animations, and film production.
Client Challenges
Renovating a large-scale academic science facility presented the client's team with a set of layered pursuit challenges:
Articulating the scope and phasing of a complex renovation in a way that was accessible to a university review committee evaluating multiple competing proposals
Differentiating the client's team in a competitive pursuit environment where multiple qualified construction firms were vying for the same opportunity
Visualizing the quality and character of the finished renovation through compelling imagery before a single wall had been touched
Preparing the project team to perform with confidence and precision in a live interview setting before Florida State University's selection panel
Each of these challenges demanded a pursuit strategy built on clarity, specificity, and visual impact.
Scope of Work
PRESWERX delivered a comprehensive suite of pursuit materials tailored to the specific demands of the Biology Unit One project. The team produced a complete written proposal structured to communicate the renovation's scope and the client's approach to sequencing, coordination, and quality. Original renderings and animations brought the future facility to life for university stakeholders, visualizing the finished environment before construction began. A presentation deck was developed to guide the client's team through the selection interview, and PRESWERX provided direct presentation coaching to sharpen delivery and build confidence in front of the owner's panel. Film production rounded out the package, providing a dynamic storytelling medium to reinforce the team's capabilities and vision.
PRESWERX Approach
PRESWERX approached the Biology Unit One pursuit as a full-cycle communications engagement, building every deliverable from the ground up around the client's team strengths and the owner's priorities:
Developed a proposal narrative that framed the renovation's complexity as a manageable, well-sequenced program of work, written to resonate with a university facilities review committee
Created renderings, animations, and films that translated technical design intent into compelling visual storytelling for a non-construction audience
Coached the client's team through the live interview format, refining messaging and delivery to align with what Florida State University's review panel was looking for
The result was a complete, cohesive pursuit package that positioned the client's team to present with authority and conviction.
Results Delivered
PRESWERX produced a fully integrated pursuit package that gave the client's team every tool needed to compete at the highest level for the Biology Unit One project:
The written proposal delivered a clear, structured narrative that communicated renovation scope and team approach without losing the review committee's attention
Renderings, animations, and films provided high-quality visual documentation that made abstract scope tangible and elevated the overall quality of the submission package
Presentation coaching prepared the team to perform under selection pressure, entering the interview polished, confident, and aligned on key messages
The client's team went into the Florida State University selection process thoroughly prepared, backed by pursuit materials built to the standard the project demanded.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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