Commercial
Baity Street Multifamily Facility
Client
FLB Construction
Project Owner
Carter-Front Street Capital
Location
Winston-Salem, North Carolina
Project Value
$215,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Commercial
Baity Street Multifamily Facility
Client
FLB Construction
Project Owner
Carter-Front Street Capital
Location
Winston-Salem, North Carolina
Project Value
$215,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Project Overview
Carter-Front Street Capital set out to develop Baity Street Multifamily, a $215 million furnished multifamily facility in Winston-Salem, North Carolina. The project called for 230 units and 500 beds across three four-story buildings, surface-parked on the Baity Street mixed-use development site. The program included approximately 11,000 square feet of amenity and clubhouse space, a pool, fitness center, open gathering areas, and unit layouts ranging from one to four bedrooms. The client engaged PRESWERX to develop the pursuit presentation and coach the team through the live selection event.
Client Challenges
Pursuing a $215 million private multifamily development meant presenting a complex residential program to a capital-backed owner with high expectations for team preparedness. The core challenges were clear:
A 230-unit, 500-bed furnished project across three buildings required a presentation that organized scope complexity into a clear, investment-aligned story rather than a construction checklist.
A private development owner evaluating general contractor teams looks for command of the project's programmatic and financial priorities, not just construction capability.
Live interview preparation needed to be sharp enough to handle detailed followup questions from an owner with specific performance and delivery expectations.
These challenges called for preparation rigorous enough to match the standards of a private investment-driven selection.
Scope of Work
PRESWERX developed a structured presentation for the Baity Street Multifamily pursuit and coached the client's team through the live selection process. The presentation organized the project's scope, the team's qualifications, and the approach to delivering a furnished multifamily facility of this scale into a cohesive narrative aligned with the owner's development priorities. Coaching sessions prepared the team to move through the presentation with fluency and confidence, anticipate the questions a private capital owner brings to a general contractor selection, and respond with the depth and specificity the project demanded.
PRESWERX Approach
PRESWERX focused the engagement on what a private capital owner actually evaluates: not the polish of a presentation, but the team's command of the project:
The presentation led with the team's understanding of furnished multifamily delivery, framing construction approach and qualifications in terms aligned with the owner's investment priorities rather than standard GC positioning.
Coaching prepared the team for the questions a capital-backed owner brings to a general contractor selection, building precision and specificity into every answer.
Rehearsal work addressed transitions and follow-up handling, ensuring the team could move off prepared material without losing pace or conviction.
The goal was a team prepared for the conversation behind the slides, not just the slides themselves.
Results Delivered
PRESWERX delivered a presentation and coaching program built to the standard of a $215 million private development selection:
The presentation gave the client a structured, investment-aligned narrative that organized a 230-unit, 500-bed program into a clear and compelling story for the owner's review.
Coaching left the team fluent across all material, prepared to handle detailed follow-up questions from a capital-backed owner without losing precision or pace.
Rehearsal work ensured the team could adapt in the room and recover from the unexpected without losing the thread of the story.
The client entered the selection prepared to lead a real conversation about delivering a complex furnished multifamily project, not just to present one.
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