Healthcare
Atrium Health Wake Forest Baptist Eye Institute
Client
FLB
Project Owner
Atrium Health
Location
Winston-Salem, North Carolina
Project Value
$28,500,000
Industry
Healthcare
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Healthcare
Atrium Health Wake Forest Baptist Eye Institute
Client
FLB
Project Owner
Atrium Health
Location
Winston-Salem, North Carolina
Project Value
$28,500,000
Industry
Healthcare
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
The Atrium Health Wake Forest Baptist Eye Institute was a major healthcare renovation in Winston-Salem, North Carolina. The project encompassed the transformation of an existing 160,000-square-foot building within the Innovation Quarter, a research district adjacent to Biotech Place and Wake Forest University School of Medicine. Bounded by Research Parkway, 7th Street, and Vine Street, the facility required a pursuit strategy that communicated the full scope and complexity of the renovation to a sophisticated healthcare owner. PRESWERX partnered with the client's team to develop the proposal, presentation, renderings, and animations that defined their pursuit.
Client Challenges
The client navigated a competitive pursuit for a complex healthcare renovation, needing materials that could hold up to an experienced owner's scrutiny:
Communicating the scope of a 160,000-square-foot building renovation as a cohesive, compelling story
Visualizing completed design quality within an existing structure before construction began
Differentiating the team in a competitive selection with polished, coordinated materials
Preparing leadership for a live interview that demanded precision and depth
Together, these challenges required a strategy built on clear communication, strong visuals, and confident delivery.
Scope of Work
PRESWERX delivered a full pursuit package for the Atrium Health Wake Forest Baptist Eye Institute renovation. The team produced a comprehensive proposal tailored to the owner's procurement process, ensuring the client's experience and technical approach were clearly and compellingly articulated. PRESWERX developed architectural renderings and animations that brought the future facility to life within the context of the Innovation Quarter, giving the owner a concrete visual sense of the completed renovation. The team also structured a presentation and led targeted coaching sessions designed to prepare the client's leadership for the live selection interview.
PRESWERX Approach
PRESWERX treated the pursuit as a storytelling challenge, translating a complex renovation into a narrative that resonated with a sophisticated healthcare owner. All deliverables were coordinated to present a consistent voice and visual identity across the full submission.
Developed a proposal framework that positioned the client's experience and approach for a demanding healthcare audience
Produced renderings and animations that gave the owner a clear picture of the completed facility
Coached presenters through targeted rehearsals, sharpening messaging and delivery for the live interview
This coordinated approach gave the client a unified voice and a confident identity entering selection.
Results Delivered
PRESWERX produced a complete pursuit package for a major healthcare renovation in the Winston-Salem market. Each deliverable met the standard an experienced healthcare owner expected.
The proposal clearly articulated the team's qualifications and renovation approach in a format suited to the owner's procurement process
Renderings and animations delivered a compelling visual preview of the transformed 160,000-square-foot facility
Presentation coaching prepared the client's presenters to deliver a focused, confident performance in the live interview
The client entered selection with a polished package and a team ready to perform.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.