Alpha-Oasis
Client
United Rentals, Inc.
Project Owner
Location
Queen Creek, Arizona
Project Value
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Alpha-Oasis
Client
United Rentals, Inc.
Project Owner
Location
Queen Creek, Arizona
Project Value
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
Alpha-Oasis in Queen Creek, Arizona represented a high-profile pursuit for the client in one of the Phoenix metropolitan area's fastest-growing communities. [EDITOR: Add project description, type, scale, and standout program features here.] The project called for a comprehensive suite of pursuit materials capable of translating the client's scope and qualifications into a compelling, unified story across every touchpoint in the selection process. The client engaged PRESWERX to lead the full effort, delivering proposal writing, presentation design, presentation coaching, renderings, animations, and film content.
Client Challenges
The client needed to communicate a complex project scope and stand out in a competitive field. Several factors compounded the challenge:
Translating a large-scale project into a cohesive narrative that evaluators could quickly understand and remember
Producing high-quality visual content that conveyed design intent and project character before construction began
Preparing the presentation team to deliver a confident, coordinated performance in the live interview
Differentiating the client's capabilities and project vision in a market with strong competition
Every element of the pursuit had to reinforce the same story and reflect the quality the client intended to deliver.
Scope of Work
PRESWERX delivered a full pursuit package for the Alpha-Oasis project. The team developed a written proposal that framed the client's qualifications and approach in clear, evaluator-focused language. Alongside the proposal, PRESWERX designed a custom presentation tailored to the project's character and the priorities of the selection panel. Architectural renderings and animations provided evaluators with a vivid, accurate sense of the project's design intent and scale, while a purpose-built film tied the full narrative together into a single, polished story. Presentation coaching sessions prepared the client's team to perform with confidence and precision in the live interview.
PRESWERX Approach
PRESWERX approached the Alpha-Oasis pursuit as a single, integrated story rather than a collection of separate deliverables. Every asset was built around consistent themes developed in close collaboration with the client:
Developed proposal language that clearly articulated the client's differentiators, qualifications, and project understanding
Produced renderings, animations, and film content that translated design intent into vivid, persuasive visuals for the selection panel
Conducted targeted coaching sessions to align the presentation team and sharpen the live interview performance
The result was a pursuit package where every element reinforced one cohesive narrative from written proposal to final interview.
Results Delivered
PRESWERX delivered a complete, polished pursuit package calibrated to the demands of a competitive selection process:
A written proposal that organized a complex scope into a clear, compelling narrative tailored to the evaluation panel's priorities
Custom renderings, animations, and film content that brought the project's character to life before a single foundation was poured
A presentation and coaching program that left the client's team prepared, aligned, and confident going into the live interview
The client entered the selection with a pursuit package that matched the quality and ambition of the Alpha-Oasis project itself.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.