Healthcare
Agency for Persons with Disabilities Consolidated Forensic Facility
Client
Ajax Building Corporation
Project Owner
State of Florida Department of Management Services
Location
Marianna, Florida
Project Value
$200,000,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Healthcare
Agency for Persons with Disabilities Consolidated Forensic Facility
Client
Ajax Building Corporation
Project Owner
State of Florida Department of Management Services
Location
Marianna, Florida
Project Value
$200,000,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
The Agency for Persons with Disabilities Consolidated Forensic Facility was a $200 million healthcare infrastructure project in Marianna, Florida, procured by the State of Florida Department of Management Services. The project called for a Construction Manager at Risk to provide pre-construction services across multiple design phases, from programming and schematic design through construction documents, early site and equipment packages, and final Guaranteed Maximum Price development. The scope demanded detailed cost estimating at each milestone, a Critical Path Method schedule covering the full design sequence, and active participation in design coordination. The client engaged PRESWERX to develop their pursuit materials and presentation strategy for the competitive selection process.
Client Challenges
The client needed to present a technically complex, multi-phase pre-construction scope to a state agency selection panel as a clear, cohesive story. Specific challenges included:
Communicating the depth of CMAR experience across phased design coordination, estimate deliverables, and GMP development to a panel focused on evaluation criteria rather than technical detail
Differentiating the team's qualifications in a competitive public procurement where multiple firms brought comparable technical credentials
Translating a detailed, phase-by-phase scope into a narrative that conveyed strategic value and project understanding, not just task completion
Preparing the team to perform confidently and consistently in a live selection interview
Together, these challenges required pursuit materials that were technically credible, visually compelling, and backed by a well-rehearsed team.
Scope of Work
PRESWERX developed a full pursuit package tailored to the technical and narrative demands of a $200 million CMAR healthcare procurement. The team produced a proposal that organized the client's pre-construction methodology, multi-phase estimating approach, CPM scheduling process, and GMP development experience into an evaluator-focused document structured around the project's specific scope. PRESWERX also developed a selection presentation that translated the phased pre-construction sequence into a clear visual story aligned to the owner's priorities and evaluation criteria. Presentation coaching sessions prepared the client's team for live interview conditions, focusing on message alignment, confident delivery, and practiced responses to anticipated panel questions.
PRESWERX Approach
PRESWERX treated this pursuit as both a narrative challenge and a preparation challenge, building materials that connected the client's technical capabilities to the owner's stated project needs. The team:
Analyzed the procurement documents to identify the evaluation criteria most likely to differentiate the client's team and structured the proposal and presentation around those priorities
Built the presentation narrative around the client's pre-construction process, using project-specific examples to demonstrate credibility on complex, phased healthcare work
Conducted targeted coaching sessions to align the presentation team on talking points, pacing, transitions, and panel response strategies before the live interview
The result was a pursuit package that positioned the client as technically rigorous, strategically aware, and fully prepared for the selection.
Results Delivered
PRESWERX delivered a fully integrated pursuit package held to the standard of a competitive $200 million state healthcare procurement. Key outputs included:
A proposal that organized a technically dense pre-construction scope into an evaluator-friendly narrative, clearly addressing each phase from programming and schematic design through GMP development and early procurement packages
A selection presentation that communicated the client's approach and differentiators in a format tailored to a state agency panel, with a clear structure and compelling visual story
A coaching process that equipped each presenter with refined talking points, consistent messaging, and practiced responses to anticipated interview questions
The client's team entered the selection with polished materials, a coordinated presentation strategy, and the confidence that comes from thorough preparation.
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SUCCESS STORIES
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