Healthcare
Advent Health Hendersonville MOB 2
Client
Frank L. Blum Construction Company
Project Owner
Advent Health
Location
Hendersonville, North Carolina
Project Value
$30,000,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Healthcare
Advent Health Hendersonville MOB 2
Client
Frank L. Blum Construction Company
Project Owner
Advent Health
Location
Hendersonville, North Carolina
Project Value
$30,000,000
Industry
Healthcare
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
AdventHealth Hendersonville MOB 2 was a $30 million, three-story medical office building in Hendersonville, North Carolina, developed to expand the health system's outpatient surgery and clinical services. The 22,500-square-foot structure encompassed an outpatient surgery center on the first floor, medical office clinics on the second floor, and shell space for future growth on the third floor. Delivered as two distinct construction packages, the project required careful coordination between the core/shell contract and the tenant improvements scope. PRESWERX supported the client's pursuit with a comprehensive package of proposal development, presentation design, renderings, animations, and interview coaching.
Client Challenges
The client faced a set of compounding challenges entering this healthcare pursuit:
The project was structured as two separate construction packages, requiring the proposal to bridge both scopes into one cohesive narrative.
The healthcare owner expected the submission to reflect genuine understanding of faith-based care values and patient-centered outcomes.
Preparing for a live selection interview demanded polished, practiced delivery from the full project team.
Success in this pursuit required the client's team to be equally sharp on paper and in the room.
Scope of Work
PRESWERX delivered a full pursuit package for this healthcare competition. The team developed a written proposal that framed the two-package delivery structure clearly and connected the client's capabilities to the owner's faith-based mission and patient care priorities. Custom renderings brought the design to life, giving the owner a preview of the outpatient surgery center, clinical floors, and building exterior before construction began. Animations extended the visual story across key project spaces. PRESWERX also developed the client's selection presentation and provided hands-on interview coaching to prepare the full team for the live selection.
PRESWERX Approach
PRESWERX treated this pursuit as a storytelling challenge. Every deliverable was designed around the owner's priorities and the project's two-package scope:
Built a proposal narrative grounded in the owner's faith-based mission and commitment to whole-person patient care.
Produced renderings and animations that visualized the building's exterior and key interior spaces before construction began.
Coached the full interview team to present the complex scope clearly and confidently.
The result was a client team backed by cohesive, owner-focused pursuit materials at every stage of the competition.
Results Delivered
PRESWERX delivered a full pursuit package built to meet the high standards of a healthcare owner with clear expectations:
A written proposal that presented the two-package delivery structure as one unified, owner-focused narrative.
Renderings and animations that brought the outpatient surgery center, clinical floors, and building exterior to life before design was finalized.
Interview coaching that prepared the team to present a complex scope with clarity in a live selection environment.
The client entered the selection process with a complete set of pursuit materials and a team ready to compete.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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