K12 Education
2025 Referendum (Year7) Project
Client
AD Morgan
Project Owner
Hillsborough County Public Schools
Location
Tampa, Florida
Project Value
$9,380,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
K12 Education
2025 Referendum (Year7) Project
Client
AD Morgan
Project Owner
Hillsborough County Public Schools
Location
Tampa, Florida
Project Value
$9,380,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
Hillsborough County Public Schools administered a multi-year, district-wide capital improvement program through its 2025 Referendum initiative, funding construction and renovation projects at schools throughout the Tampa area. The client pursued a Year 7 contract opportunity within this program, valued at $9,380,000, competing for a continued role in delivering critical facilities improvements across the district. Given the competitive nature of the pursuit and the complexity of communicating a referendum-scale scope, the client engaged PRESWERX to develop the full pursuit package, including the written proposal, selection presentation, and hands-on coaching for the project team.
Client Challenges
The client faced a demanding set of conditions in pursuing Year 7 of the HCPS Referendum program:
Communicating the breadth of a multi-project, district-wide program as one organized, compelling story for evaluators
Differentiating the team within a competitive field of contractors with established relationships in the district
Preparing a technically strong team for the live selection interview, where evaluator impressions form quickly and are difficult to change
Translating complex construction scope and sequencing into materials accessible to a non-technical selection panel
Each of these challenges required a unified pursuit strategy, not just polished documents.
Scope of Work
PRESWERX delivered a full pursuit package for the client's Year 7 HCPS Referendum submission. The scope included development of the written proposal, crafted to clearly articulate the client's qualifications, approach to delivering referendum-scale construction, and track record within the Hillsborough County school system. PRESWERX also produced the selection presentation, organizing the client's key differentiators and project approach into a structured narrative designed for a live interview format. To ensure the team performed with confidence in front of the selection panel, PRESWERX provided hands-on presentation coaching in the days leading up to the interview.
PRESWERX Approach
PRESWERX treated the pursuit as a strategic communications challenge. The goal was not simply to document the client's capabilities, but to present them in a way that gave evaluators a clear reason to choose this team over a competitive field.
Developed a proposal narrative grounded in the client's specific experience with Hillsborough County and expertise in delivering referendum-funded school construction
Designed the selection presentation to address evaluator priorities directly, with a clear structure and a compelling story of continuity and reliability
Conducted targeted coaching sessions that helped the client's team present with clarity and authority under interview conditions
The result was a client team that entered the selection well-prepared and presenting with confidence.
Results Delivered
PRESWERX produced a complete, cohesive pursuit package that reflected the depth of the client's experience and the strength of their approach to delivering district-scale construction work.
The written proposal gave evaluators a clear, organized account of the client's qualifications and methodology for managing referendum projects across the district
The selection presentation provided a focused, differentiated story built for the live interview format
Presentation coaching ensured the project team communicated key messages with confidence and precision on interview day
The client entered the Year 7 selection process as a well-prepared, credible team with every element of their pursuit working in their favor.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.