K12 Education
Beverly Shores Elementary School
Client
AD Morgan
Project Owner
Lake County Schools
Location
Leesburg, Florida
Project Value
$21,500,000
Industry
K12 Education
Account Executive(s)
Tom Thomas, Branden Wintermyer
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
K12 Education
Beverly Shores Elementary School
Client
AD Morgan
Project Owner
Lake County Schools
Location
Leesburg, Florida
Project Value
$21,500,000
Industry
K12 Education
Account Executive(s)
Tom Thomas, Branden Wintermyer
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
Beverly Shores Elementary School was a $21.5 million new construction project serving Lake County Schools in Leesburg, Florida. Lake County Schools ranks as the 19th largest public school district in Florida, serving approximately 42,000 students across 51 learning sites and employing more than 5,000 staff members. The district's mission centered on providing every student with individual opportunities to excel in a dynamic, inclusive, and progressive learning environment. The client, a regional general contractor with an established record of Florida school construction, engaged PRESWERX to develop the full pursuit package, including the proposal, presentation materials, and live interview coaching to support their selection effort.
Client Challenges
Competing for a $21.5 million school district project required more than a strong resume: the client needed a pursuit package that could communicate depth, relevance, and genuine alignment with the district's educational priorities.
Communicating the team's qualifications and project approach in a format that would resonate with an education-focused owner evaluating multiple competitive teams.
Differentiating the submission in a Florida school construction market where many contractors bring comparable experience to the table.
Developing presentation materials that conveyed both construction expertise and a clear understanding of Lake County Schools' student-centered mission.
Preparing the team for a live interview environment with limited rehearsal time and a panel audience not well versed in technical construction details.
Each challenge called for pursuit materials that were specific, school-district-focused, and built around a single consistent message.
Scope of Work
PRESWERX delivered a complete pursuit package tailored to the Beverly Shores Elementary School opportunity. The engagement began with a proposal that organized the client's qualifications, project approach, and most relevant experience into a clear, district-focused narrative aligned with Lake County Schools' stated priorities and evaluation criteria. PRESWERX then produced a presentation designed to carry that narrative into the live selection interview, with visual consistency and a logical flow calibrated to the district's audience. The engagement concluded with presentation coaching sessions that sharpened the team's delivery, refined messaging for a non-technical panel, and prepared presenters for the format and dynamics of a formal school district selection interview.
PRESWERX Approach
PRESWERX treated the Beverly Shores pursuit as a single, integrated story rather than a set of separate deliverables. Every element, from the written proposal to the live coaching sessions, was built around one consistent message: the client's ability to serve Lake County Schools' students and community.
Anchored all proposal and presentation content in the district's mission and student-centered priorities, moving beyond generic contractor qualifications to speak directly to what Lake County Schools cared about.
Structured the proposal to guide evaluators through the team's most relevant experience in a clear, logical sequence that minimized cognitive load for a busy review panel.
Facilitated focused coaching sessions that helped presenters speak with confidence about the project, stay on message, and respond effectively to panel questions in the room.
The result was a team that entered the selection process with a unified message and the preparation to deliver it consistently across both the written and live portions of the pursuit.
Results Delivered
PRESWERX produced a complete, submission-ready pursuit package that gave the client a professional and cohesive presence throughout the selection process. Every deliverable was built to meet the evaluation standards of a large Florida school district.
The proposal organized the team's qualifications into a district-aligned narrative that was straightforward to evaluate and clearly connected to Lake County Schools' stated goals.
The presentation reinforced key messages visually and verbally, giving the client a consistent story across the written and live phases of the pursuit.
Presentation coaching helped the team enter the interview with clear talking points, practiced delivery, and the ability to respond to questions with confidence and specificity.
The client entered the selection process fully prepared, with polished materials and a practiced team ready to represent their qualifications at the highest level.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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